Google Wave of the Future Revolutionizing the Web

google_wave_logoYou know, just the other day I was using my email and I found myself scoffing with disgust. “This is so last century!”

Okay, not really. But apparently down at Google Australia, that’s exactly what they’ve been thinking lately—and Lars and Jens Rasmussen and Stephanie Hannon came up with a way to revolutionize email and instant messaging called Google Wave. As Lars says, “Wave is what email would look like if it were invented today.” (Official announcement.)

After a long demo, TechCrunch’s MG Siegler was inclined to agree with the seeming overstatement. Just reading about this new product is making my head spin. The integration of social and email here goes WAY beyond having a pane for GTalk in your Gmail.

Here’s a screenshot of the basic inbox, from TechCrunch:
google_wave_snapshots_inbox

Bing.com; Is it Worth Switching from Google?

Whether it ends up being akin to Custer’s last stand or not, Microsoft has just announced Bing, as it desperately tries to find a way to take market share away from Google.

Whether you love the new name or not–personally, I think it’s a huge improvement on Windows Live Search–you owe it to yourself to go and try Microsoft’s revamped search offering when it launches on June 3. And by “try” I don’t mean enter one search query and make up your mind, I mean give it a solid week or two. You might just find that Bing pleasantly surprises.

Yahoo CEO Wants “Boatloads of Money” from Microsoft, but Has that Ship Sailed?

How would you define "boatloads?"

One dictionary suggests "an indefinite quantity that is above the average in size or magnitude."

Well, thanks to Yahoo CEO Carol Bartz, we now have another definition of "boatloads"–its the precise amount of money it would take for her to sell Yahoo to Microsoft. Not a penny more, not a penny less!

Speaking during an interview at the D7 conference, Bartz explained her stance on selling Yahoo to the Redmond company:

“If there’s boatloads of money, and there’s the right technology, and the information we would have to have, then yeah….It’s that simple.”

There you go! It’s that simple!

Research Firm Predicts 2000% Growth for In-Game Ads; Fantasy?

Market forecasts are to be taken with a pinch of salt, but when a new report suggests in-game advertising is going to see a 2000%+ increase over 5 years, you may as well grab a handful of the stuff.

ClickZ shares a new report by analyst firm Screen Digest and media firm GroupM that predicts the nascent in-game advertising industry will come through the current soft market and emerge victorious.

In 2008 advertisers spent roughly $55 million on dynamic in-game advertising in 2008, according to the report. Though it doesn’t disclose exact figures, Screen Digest describes a short-term softness in ad spending on emerging formats but says that softness will give way to a sharp increase in spending — to $1.2 billion by 2014.

Stupid Social Media Tricks Down Under

new-south-wale-policeIt was only a matter of time before something like this would happen. Social media in the hands of most people is harmless. A marketing agency in New South Wales, Australia is about to enter the pantheon of social media for an ‘experiment’ it conducted. Of course, most who reach this status are put there for their contribution to moving the medium forward. The agency, Mentally Friendly (Mentally Absent might be more apropos) is being immortalized, however, for all the wrong reasons.

Over at cnet’s Technically Incorrect column we are given an outline of the activity of this group

Mentally Friendly (because mental friends really are the best) decided to set up a Twitter account in the name of the New South Wales police. Which was an interesting thing to do, save for the fact that an increasingly large number of people thought it really was written by the New South Wales police.

Google Adds Image Ads to AdSense Link Units

Are you using AdSense Link Units? The block of links to related-topic ad pages are getting a new “feature” after testing showed positive results—i.e. increased revenue for publishers.

The old (and in case you aren’t familiar with the jargon—note that the page of ads looks a lot like ten blue links.):
linkunit_en_us

And the new version of the ad page:
link_unit_search_2

See the difference? That 2009 Special Olympics image at the bottom is new—and it’s an ad. The Inside AdSense blog gives a few vitals:

Google Launches Easily Embeddable Web Elements at I/O 2009

The only really exciting thing you missed by not attending Google’s I/O 2009 developer event was the chance to get a free Android phone–apparently Google can give them away after all! ;-)

The annual event is not as glamorous as Google’s other conferences, but if you dream in binary, then the chance to mingle with 3,000 other developers and listen to 130+ speakers would have been a delight for you.

For the rest of us, Google did make three announcements today.

Perhaps the most interesting for us non-developer types,  Google Web Elements allow you to incorporate Google products–like Maps, News, Friend Connect and YouTube–right onto your own website. They require no programming knowledge; all you need to do is use the customization wizard and Google automatically generates a snippet of text to paste on your page.