Pass or Fail: Twitter’s Reality TV Plans
In an effort to capitalize on its increased attention, Twitter has agreed to a TV deal with Reveille Productions and Brillstein Entertainment Partners. And not just any TV series, friends, a REALITY TV series (cue the hallelujah chorus). I think we’ve all had this void in our life, and in our TV lineups in particular, that was missing something . . . something AMAZING. The Twitter reality TV show is just that.
Who wouldn’t want to see people stalk celebrities via Twitter? What’s that you say? You can already see people stalking celebrities on Twitter by simply visiting twitter.com? Blasphemy! This has number one TV rankings written all over it.
For those of you having a hard time picking up on my sarcasm, I think this is a mega FAIL for Twitter. Not only will it cement Twitter as shallow in the public’s eye, but they won’t be able to handle the increased traffic. Twitter hasn’t even been able to handle the Oprah effect, how will it handle any additional traffic this show sends its way?
There are plenty of sayings akin to “You are what you wear” or “You are what you eat“. If Twitter’s growth is driven by the entertainment industry, that’s what Twitter will become: a tool for the entertainment industry. Maybe there isn’t a problem with that, but I’m not sure that’s what Twitter had in mind and I’m pretty sure, based on the reactions to the news, that it’s not what Twitter’s most passionate users want either.
That is the exact reaction I expect from the majority of Twitter users. Let’s not make this MySpace 2.0—or are we too late?