Marketing Pilgrim

Market forecasts are to be taken with a pinch of salt, but when a new report suggests in-game advertising is going to see a 2000%+ increase over 5 years, you may as well grab a handful of the stuff.

ClickZ shares a new report by analyst firm Screen Digest and media firm GroupM that predicts the nascent in-game advertising industry will come through the current soft market and emerge victorious.

In 2008 advertisers spent roughly $55 million on dynamic in-game advertising in 2008, according to the report. Though it doesn’t disclose exact figures, Screen Digest describes a short-term softness in ad spending on emerging formats but says that softness will give way to a sharp increase in spending — to $1.2 billion by 2014.

A sharp increase? How about an imaginary one?

The prediction is based on some fuzzy calculations on the growth of gamers and the hope that Nintendo will decide to allow in-game ads.

It seems to me that someone’s gotten their reality confused with their fantasy–I’ll eat my copy of Wii Sports if these numbers are even close!

Social Media Monitoring in Just 60-Seconds. Guaranteed!

Share this post