Research Firm Predicts 2000% Growth for In-Game Ads; Fantasy?




Market forecasts are to be taken with a pinch of salt, but when a new report suggests in-game advertising is going to see a 2000%+ increase over 5 years, you may as well grab a handful of the stuff.

ClickZ shares a new report by analyst firm Screen Digest and media firm GroupM that predicts the nascent in-game advertising industry will come through the current soft market and emerge victorious.

In 2008 advertisers spent roughly $55 million on dynamic in-game advertising in 2008, according to the report. Though it doesn’t disclose exact figures, Screen Digest describes a short-term softness in ad spending on emerging formats but says that softness will give way to a sharp increase in spending — to $1.2 billion by 2014.

A sharp increase? How about an imaginary one?

The prediction is based on some fuzzy calculations on the growth of gamers and the hope that Nintendo will decide to allow in-game ads.

It seems to me that someone’s gotten their reality confused with their fantasy–I’ll eat my copy of Wii Sports if these numbers are even close!

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  • http://sayreonline.com/ Brennan

    Do we really have to sell out in every single industry. If I am playing a game I am ok with a few small advertisements in game such as Madden does but I do not want to have to look at advertisements on loading screens as it kind of destroys the feeling of the game. I think games such as GTA could benefit from in game advertising from a branding standpoint of having real brands in the game, this is if the brands would even want to be associated with it.