Research Firm Predicts 2000% Growth for In-Game Ads; Fantasy?
Market forecasts are to be taken with a pinch of salt, but when a new report suggests in-game advertising is going to see a 2000%+ increase over 5 years, you may as well grab a handful of the stuff.
ClickZ shares a new report by analyst firm Screen Digest and media firm GroupM that predicts the nascent in-game advertising industry will come through the current soft market and emerge victorious.
In 2008 advertisers spent roughly $55 million on dynamic in-game advertising in 2008, according to the report. Though it doesn’t disclose exact figures, Screen Digest describes a short-term softness in ad spending on emerging formats but says that softness will give way to a sharp increase in spending — to $1.2 billion by 2014.
A sharp increase? How about an imaginary one?
The prediction is based on some fuzzy calculations on the growth of gamers and the hope that Nintendo will decide to allow in-game ads.
It seems to me that someone’s gotten their reality confused with their fantasy–I’ll eat my copy of Wii Sports if these numbers are even close!