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The Biggest News Story You Will Read Today*

posted on May 22, 2009


You know there’s a holiday weekend coming up when the top news story is Google changing its logo design.

There’s no way I can pad this post out to 400 words, so let’s just take a look at a typical Google logo circa 2008:

Now let’s look at what the new logos will look like:

I like the font change for the service name, what say you?

*If you only read one story! ;-)


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  • http://twitter.com/jacobstoops Jacob Stoops

    It's not a terribly huge change but still solid. The people over at google have always been a bit minimalistic when it comes to design anyways.

  • siliconedge

    If it ain't broke…

  • FrankReed

    Remember Steve Martin in “The Jerk”? His Navin Johnson character ran around yelling “The new phone book's here! The new phone book's here!” Looks like Google has some time on their hands.

    One question though ….. did they change the font on the word BETA?

    Have a great Memorial Day Weekend!

  • http://ariwriter.com Ari Herzog

    Google's doing the horizontal mamba, eh? Better than being on top of the news; now it can lay next to it.

  • v-Ryder

    I like it, but I like the 2008 set so much more. It is simpler and doesn't take up a lot of room. They could try making the extension a supercript instead of becoming what they are trying to make it. It looks way too blocky. At least Google being on top creates a little character.

  • avilbeckford

    Andy,

    I like the look of the new logo. It has a cleaner and less cluttered feel. It just shows that a small change can make a big difference. Avil http://www.twitter.com/avilbeckford

  • vincestev

    Is there a massive change here? It's not like BA taking the Union Flag off their tail planes. Rgds Vince

  • spryka

    I just got a copy of http://ePostMailer.com and I would recommend to anyone who needs to send out an opt-in email mailshot. Its the best free desktop based email marketing software I have used so far.

  • http://teenmoneymakingideas.com/what-to-buy-and-resell-to-make-money/ Teen Flipper

    If it hadn't been pointed out to me, I don't' know that I would have noticed. It isn't that big a change and besides, I rarely pay attention to it. I mean I use Google all the time for a myriad of things, but I just don't pay close attention to logo's that I am constantly using. Now had it been a big gigantic change like neon green and fuchsia or something of the sort that would have made me say, “hey what the &#$@ is this?”

    Sorry Google …

    • http://twitter.com/NathanBrauer Nathan J. Brauer

      Oops, not Road Runner. It was another company… i don't remember who though…

  • Nathan B

    @Teen Flipper:
    That's the point. Google shouldn't change it's logo too much. For 1: it costs a ton to change logos. But more importantly, the majority of their users are not super computer literate. A huge change in their logos would lose them the brand value that people place on Google's brand and would require them to do a lot of advertising about the new face. Just like when SBC Global, Road Runner, and AT&T merged into just AT&T — if they don't run advertising (like “new face! same company!”) they will lose a lot of support out of the confusion of it all (for the computer illiterate –aka the masses).

  • Pingback: Google Maps Updates Just in Time for Holiday! | webmarketingexperts.com.au

  • http://www.christopher-roberts.co.uk/ Christopher

    I think Google need to rethink their logo, make different ones for diffenent parts of their site…

    Nice post, I like the image.

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