By on May 22, 2009

The Biggest News Story You Will Read Today*

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You know there’s a holiday weekend coming up when the top news story is Google changing its logo design.

There’s no way I can pad this post out to 400 words, so let’s just take a look at a typical Google logo circa 2008:

Now let’s look at what the new logos will look like:

I like the font change for the service name, what say you?

*If you only read one story! ;-)


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13 comments on “The Biggest News Story You Will Read Today*”

  1. Jacob Stoops Says:

    May 22nd, 2009 at 9:48 am

    It's not a terribly huge change but still solid. The people over at google have always been a bit minimalistic when it comes to design anyways.

  2. siliconedge Says:

    May 22nd, 2009 at 9:59 am

    If it ain't broke…

  3. FrankReed Says:

    May 22nd, 2009 at 10:14 am

    Remember Steve Martin in “The Jerk”? His Navin Johnson character ran around yelling “The new phone book's here! The new phone book's here!” Looks like Google has some time on their hands.

    One question though ….. did they change the font on the word BETA?

    Have a great Memorial Day Weekend!

  4. Ari Herzog Says:

    May 22nd, 2009 at 11:52 am

    Google's doing the horizontal mamba, eh? Better than being on top of the news; now it can lay next to it.

  5. v-Ryder Says:

    May 22nd, 2009 at 12:18 pm

    I like it, but I like the 2008 set so much more. It is simpler and doesn't take up a lot of room. They could try making the extension a supercript instead of becoming what they are trying to make it. It looks way too blocky. At least Google being on top creates a little character.

  6. avilbeckford Says:

    May 22nd, 2009 at 12:42 pm

    Andy,

    I like the look of the new logo. It has a cleaner and less cluttered feel. It just shows that a small change can make a big difference. Avil http://www.twitter.com/avilbeckford

  7. vincestev Says:

    May 22nd, 2009 at 12:45 pm

    Is there a massive change here? It's not like BA taking the Union Flag off their tail planes. Rgds Vince

  8. spryka Says:

    May 22nd, 2009 at 3:09 pm

    I just got a copy of http://ePostMailer.com and I would recommend to anyone who needs to send out an opt-in email mailshot. Its the best free desktop based email marketing software I have used so far.

  9. Teen Flipper Says:

    May 22nd, 2009 at 9:10 pm

    If it hadn't been pointed out to me, I don't' know that I would have noticed. It isn't that big a change and besides, I rarely pay attention to it. I mean I use Google all the time for a myriad of things, but I just don't pay close attention to logo's that I am constantly using. Now had it been a big gigantic change like neon green and fuchsia or something of the sort that would have made me say, “hey what the &#$@ is this?”

    Sorry Google …

  10. Nathan B Says:

    May 23rd, 2009 at 4:29 am

    @Teen Flipper:
    That's the point. Google shouldn't change it's logo too much. For 1: it costs a ton to change logos. But more importantly, the majority of their users are not super computer literate. A huge change in their logos would lose them the brand value that people place on Google's brand and would require them to do a lot of advertising about the new face. Just like when SBC Global, Road Runner, and AT&T merged into just AT&T — if they don't run advertising (like “new face! same company!”) they will lose a lot of support out of the confusion of it all (for the computer illiterate –aka the masses).

  11. Nathan J. Brauer Says:

    May 23rd, 2009 at 4:36 am

    Oops, not Road Runner. It was another company… i don't remember who though…

  12. Google Maps Updates Just in Time for Holiday! | webmarketingexperts.com.au Says:

    May 23rd, 2009 at 7:20 am

    [...] a new and improved way. The team at Google is announcing additional features to go along with their cool new logos. This is surely a watershed day in Google’s [...]

  13. Christopher Says:

    May 27th, 2009 at 9:13 am

    I think Google need to rethink their logo, make different ones for diffenent parts of their site…

    Nice post, I like the image.