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Wednesday, May 27th, 2009 by Andy Beal
Google Didn’t Kill the Analytics Industry; Expected to Reach Almost $1B by 2014
The US web analytics market will grow to $953 million by 2014–a healthy 17% compound annual growth rate–according to a new Forrester Research five-year forecast being published today.
Wait, didn’t Google’s free Analytics offering sound the death knell for paid web analytics? Apparently not. While licensing fees will drop 15% over the next 5 years, support and service fees will increase by as much as 19%.
Want more trends data from Forrester? Forrester ForecastView clients have access to the more detailed data underlying the report.
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3 comments on “Google Didn’t Kill the Analytics Industry; Expected to Reach Almost $1B by 2014”
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Google Analytics to go Freemium? | charlesneville.com Says:
May 27th, 2009 at 2:20 pm
[...] the conclusion I jumped to after seeing this story on Marketing Pilgrim about a piece of Forrester forecasting published [...]
2014: Forrester erwartet Milliardenmarkt für Web Analytics :: smartmetrics - the contentmetrics web analytics blog Says:
June 9th, 2009 at 4:01 am
[...] Forrester – US web Analytics Forecast, 2008 To 2014 >> Marketing Pilgrim – Google Didn´t Kill the Analytics Industry; Expected to Reach Almost $1B by 2014…>> ReadWriteWeb – Web Analytics in Awkward Phase; Forrester Asks Himiliating Questings About [...]
mita Says:
June 9th, 2009 at 11:16 am
Yah, this is another good thinking about google. So keep writting.
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