Google Didn’t Kill the Analytics Industry; Expected to Reach Almost $1B by 2014
The US web analytics market will grow to $953 million by 2014–a healthy 17% compound annual growth rate–according to a new Forrester Research five-year forecast being published today.
Wait, didn’t Google’s free Analytics offering sound the death knell for paid web analytics? Apparently not. While licensing fees will drop 15% over the next 5 years, support and service fees will increase by as much as 19%.
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