Comments on: Why Microsoft Needs to Spend $100M to Make Us Doubt Google http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html Internet Marketing News Fri, 19 Mar 2010 09:14:10 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: cca http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html/comment-page-1#comment-74393 cca Thu, 28 May 2009 19:57:04 +0000 http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html#comment-74393 Good point, I like the doubt idea. Good point, I like the doubt idea.

]]> By: Bartjan http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html/comment-page-1#comment-74250 Bartjan Wed, 27 May 2009 09:52:41 +0000 http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html#comment-74250 Many people don't even know there are any other search engines (most even don't know the term "search engine"), so just showing them through advertising will hopefully give Bing (the new name for microsofts search engine) a bigger market share.<br><br>It's always good to have more then one major player in a field. Many people don't even know there are any other search engines (most even don't know the term “search engine”), so just showing them through advertising will hopefully give Bing (the new name for microsofts search engine) a bigger market share.

It's always good to have more then one major player in a field.

]]> By: Big D http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html/comment-page-1#comment-74240 Big D Wed, 27 May 2009 04:56:43 +0000 http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html#comment-74240 People left Myspace because it was ugly to look at, frustrating to use and rife with unwanted idiots and spammers. People moved to Facebook because it solved (most) of those problems.<br><br>It had nothing to do with sheep mentality. People will leave Google when there is a better alternative. Simple as that. People left Myspace because it was ugly to look at, frustrating to use and rife with unwanted idiots and spammers. People moved to Facebook because it solved (most) of those problems.

It had nothing to do with sheep mentality. People will leave Google when there is a better alternative. Simple as that.

]]> By: Jayson http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html/comment-page-1#comment-74222 Jayson Tue, 26 May 2009 23:30:49 +0000 http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html#comment-74222 I agree - it seems like that would be the route to take. I'm interested in seeing what they actual do-do. <br><br>I'm waiting for them to partner with an internet provider and offer a free connection for using their search engine. Not sure how the details would play out though. I agree – it seems like that would be the route to take. I'm interested in seeing what they actual do-do.

I'm waiting for them to partner with an internet provider and offer a free connection for using their search engine. Not sure how the details would play out though.

]]> By: Dean http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html/comment-page-1#comment-74211 Dean Tue, 26 May 2009 22:05:01 +0000 http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html#comment-74211 100M to fight a losing battle? Seems to me that would be a nice little down payment on a Yahoo! acquisition. I've said it a thousand times...the search engine battle is over (aside from Yahoo! and MSFT who will always be able to find a little market share) as market share bears that out.<br><br>PS> I switched from MySpace to Facebook when the former became a haven for 14 year-old girls, bad rock bands, and pedophiles, not because it was where the "cool kids" were ;) 100M to fight a losing battle? Seems to me that would be a nice little down payment on a Yahoo! acquisition. I've said it a thousand times…the search engine battle is over (aside from Yahoo! and MSFT who will always be able to find a little market share) as market share bears that out.

PS> I switched from MySpace to Facebook when the former became a haven for 14 year-old girls, bad rock bands, and pedophiles, not because it was where the “cool kids” were ;)

]]> By: Andy Beal http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html/comment-page-1#comment-74194 Andy Beal Tue, 26 May 2009 18:23:56 +0000 http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html#comment-74194 While I agree that you need a better product, I don't believe that's enough to topple Google. Google is a super-brand and has fended off many search engines that "appear" to have better technology. I think you need both: better technology and a huge marketing budget. While I agree that you need a better product, I don't believe that's enough to topple Google. Google is a super-brand and has fended off many search engines that “appear” to have better technology. I think you need both: better technology and a huge marketing budget.

]]> By: Brennan http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html/comment-page-1#comment-74179 Brennan Tue, 26 May 2009 16:32:00 +0000 http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html#comment-74179 I don't think Microsoft can convince consumers by just throwing marketing and advertising money at the problem. I remember first hearing about Google and it wasn't because of advertising but yet because of word of mouth. People like Google because it is simple and effective. If Microsoft wants to compete they first need to develop a product that is just as good if not better than the experience Google gives. Too many search engines try to do too much and be too much. I don't think Microsoft can convince consumers by just throwing marketing and advertising money at the problem. I remember first hearing about Google and it wasn't because of advertising but yet because of word of mouth. People like Google because it is simple and effective. If Microsoft wants to compete they first need to develop a product that is just as good if not better than the experience Google gives. Too many search engines try to do too much and be too much.

]]> By: Why Microsoft Needs to Spend $100M to Make Us Doubt Google « wolfram alpha blog http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html/comment-page-1#comment-74175 Why Microsoft Needs to Spend $100M to Make Us Doubt Google « wolfram alpha blog Tue, 26 May 2009 15:25:50 +0000 http://www.marketingpilgrim.com/2009/05/why-microsoft-needs-to-spend-100m-to-make-us-doubt-google.html#comment-74175 [...] the rest here: Why Microsoft Needs to Spend $100M to Make Us Doubt Google 26 May 09 | [...] [...] the rest here: Why Microsoft Needs to Spend $100M to Make Us Doubt Google 26 May 09 | [...]

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