Posted June 26, 2009 3:15 pm by with 21 comments

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By Chris Tynski

For anyone who’s joined and had success in the Internet Marketing world, there are likely a great number of things you have learned over the years that allow you to be successful today.

This list is compiled from my own experience with Internet marketing,  it consists of the top 5 lessons I’ve learned in 3 areas of Internet Marketing that I believe are essential to success.

These areas include:

Mentality/Frame of Mind

Business Direction

and Marketing Technique.


1. Fake it till you make it.

When you start out with Internet Marketing, you WILL be overwhelmed.   The breadth and depth of this field is staggering, and it’s changing every day.  Don’t let this deter you. Trust that you will eventually “get it” , it will come together, and you will begin to see the big picture soon enough.

2. Focus and persistence on one thing leads to success, even if that one thing isn’t the best thing you could be doing.

One of the most common causes of failure in any particular Internet marketing venture is simply giving up too soon.  Pick an idea and stick with it. Put your heart and soul into it, until you succeed, or are 100% sure it is no longer viable.  Failure to follow through and/or constantly jumping from “brilliant” new idea to “brilliant” new idea is one of the biggest reasons people fail in Internet Marketing.

3. Let the hype get you excited, but realize that people lie, A LOT!

Perhaps a success story got you into this business. Images of huge checks from Google, people sitting on their computers on the beach, or images of people watching their bank accounts fill up.   There are a great number of successful Internet marketers  out there that are real, but 99% aren’t bragging about it.  Let the hype get you excited, but don’t buy into anyone or anything that promises to make you rich without a considerable amount of time and effort.

4. If you’re not learning, you’re falling behind.

Massive success happens when you can identify an unexploited opportunity, and exploit it. The only way you will ever be able to identify real opportunity online  is to have a broad scope of Internet Marketing, and to understand the working of the Internet as a whole.  Get yourself involved in several forums, top notch blogs like and , stay abreast on as many aspects of Internet Marketing as you can, including black hat methods.

5. Building your business/brand is your goal, not hits, diggs, rss subscribers, or accolades.

It can be easy to pat yourself on the back when you see quantifiable goals reached.  Getting visitors, diggs, rss subscribers, or accolades from your peers might feel great, but it’s really only of value to you if it helps to make you money or to build your business.  Visitors do not always equal sales, Diggs do not always guarantee links, RSS subscriptions do not always equal an engaged community; Make sure you are thinking about your true goal.

Business Direction:

6. Ecommerce over affiliate marketing.

Affiliate marketing can be a great way to start when you first begin with Internet Marketing, but don’t be afraid to move beyond it.  E-commerce can provide massively better ROI, if you put in the time to develop your business.  Affiliate Marketing is the renting of the online world, where as E-commerce is purchasing a house.   If you find a great niche, start your own e-commerce store instead of looking for an affiliate program, you’re profit margins will be 30-70% better, no joke.   The reason most don’t do E-commerce, is because they think it is prohibitively difficult to set up.  In reality, it is quite easy.  There are many open source E-commerce platforms you can use for free, and you can hire a programmer to build you a custom site for a very reasonable price. Once you’ve built a site, find a dropshipper within your niche and start marketing.   Not only will you make more money, but every ounce of work you put into your site will be adding value that can be sold later on.

7. Find and exploit niches yourself.

If people are talking about a niche being really great, chances are, its already too saturated.   Do your own research and find your own niche. Take cues from the real world.  Find things that sell well offline, and see if you can help bring them online.

8. Learn all the basics.

Before you attempt anything in Internet Marketing, learn all the basics.  Until you have a firm grasp on the basics from each of the following, do not move forward:

  • How search engines work
  • Ranking Factors
  • Basic HTML/CSS
  • Basic Site-Side SEO
  • Basic Link-Building Strategy
  • Basic PPC understanding
  • Confidence in your ability to pick out scams, and identify real opportunity/legit knowledge

9. Crowdsource and outsource everything you can.

Many of your competitors will not be outsourcing or crowdsourcing their work properly.  Spend time learning this skill and it will reward you ten times over.  Develop processes for every aspect of your business, and figure out ways you can hire people overseas to do them for you.  You can find competent full time employees for 2$ an hour. I’m not joking.

10. Learn to program, or find someone who can, that you are willing to pay.

You will soon realize that without the ability to program, or without someone you can pay to program, you won’t be able to accomplish very many of  your goals online.   If this is not your forte, or if you have no desire to learn programming,  get to work finding someone trustworthy and reliable.

Marketing Techniques:

11. Brainstorming before almost anything else

Without a good idea, all the marketing dollars, social media connections, and mounds of traffic will be close to worthless for you.   Spend the required time brainstorming ideas before implementing them. Linkbait and viral marketing will never succeed if the idea is not a good one, so focus your energy there first, then worry about promoting it.

12. Utilize all channels that make sense, but avoid meatball sundaes.

Twitter, facebook, myspace, youtube, digg, reddit, and every other possible marketing channel has value, but doesn’t necessarily have value to every marketer, or every marketing situation.  Don’t try to force your business or project to utilize all of these technologies if they don’t seem to fit, it’s a waste of time.

13. Repurposing already successful content, unique ideas are not always necessary.

The Internet is huge, and there are thousands of great ideas out there that could be modified slightly, or simply done better.   Find these ideas and make them your own.

14. Understand and try to build true virility when link building.

True virility comes when you create something that is shared faster than it is abandoned.   Your goal should be to engage users in a way that encourages or even incentivizes sharing.  When you reach that magical point where more people are sharing your idea than abandoning it,  you will see the true power of the Internet.

15. Get a few Aces in your marketing pocket.

The best marketers online don’t do it alone, they have a few Aces in their back pockets.  Sometimes these are tools or programs, sometimes they are people. Visit  black hat forums often, see what the buzz is about. There is an underground most people don’t know about, try to infiltrate it.

This is an entry to Marketing Pilgrim’s 4th Annual SEM Scholarship contest.

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  • Steve Fox

    Knowing about black hat is a must. Google is getting better and better at spotting it and banning it.
    I found that out.

    sell sheets

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  • Terri Davies

    Thank you for this article, I am going to have to look into “black hat” forums.

    I liked the part about original content. I try to do this on my blog by reviewing books I like and transcribing some of the print-based content to the web (and of course giving credit to the author in the spirit of radical transparency!)


    Terri Davies’s last blog post..Interview with Co-founder of Twitter – Jack Dorsey

  • We Link Build with PR6-PR10 Websites

    I tihnk this is good information but if you’re active in marketing forums, you can learn a lot from other seasoned players. Also, never be afraid to ask for help. Internet will continually evolve so it’s a never-ending learning process. Kudos on this blog post.

  • Harrison Schmidt

    Good post. These are good tips for internet marketing. Making money online is definitely hard, and even the big a list players work a LOT every day.

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  • Adwido

    Very useful tips found on this post. I can see a trend towards video internet marketing.

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  • Tvents

    We have to spend some time to be online everyday when we are internet marketers. And this is reasonable to know any information which is always renewed. I do have to follow this because I want to be serious in the activities of internet marketing.

    Tvents’s last blog post..Sulumits Retsambew – To Follow or NoFollow

  • Robert C – The Wholesale Products Guy

    Chris Tynski Writes..


    “5. Building your business/brand is your goal, not hits, diggs, rss subscribers, or accolades.

    It can be easy to pat yourself on the back when you see quantifiable goals reached. Getting visitors, diggs, rss subscribers, or accolades from your peers might feel great, but it’s really only of value to you if it helps to make you money or to build your business. Visitors do not always equal sales, Diggs do not always guarantee links, RSS subscriptions do not always equal an engaged community; Make sure you are thinking about your true goal.”

    End Quote..

    I wish this could be tattooed on the frontal lobe of everyone who is either new to Internet Marketing, or for those who are in the pursuit of, tweets, twitters, or a gazillion digg hits – with the mindset that it is a path to profitability for their product or service. Find a product or service that people are looking for, or who are searching for a problem to solve. Stick with the basics. Links, anchor text, content, good SEO, and profitable keyword research.

    That, at least to me, is the blueprint for a “make money” online mindset. I know that Web 2.0 is all the rage, but, sorry, Twitter’s, “Diggers”, or whoever is coming to your site or blog via the great post you provided – are – generally not interesting in what you are selling. But, since I don’t have all the answers concerning Social Networking – I could be wrong. Not the first time..

    Just my 1 /1/2 cents worth..

    Still livin in a Web 1.0 world, I am..

    Robert C – The Wholesale Products Guy

  • David Moyle

    Great post. Especially number 3. If people were half a rich as they claim off of doing nothing, they wouldn’t be on line trying to get everyone else to click through and buy something.

    I disagree with 9 though. You get what you pay for in the long run. Going overseas for cheap money has cost more than one company I’ve spoken with a lot more in the long run.

  • Michelle1976

    Great list and they truly are things I wish I had known when I first got started, but I’d like to add relationship marketing to that list. Relationship marketing is a fancy word for list building. Having a mailing list that you can communicate with and build a trusting business relationship with is critical. I also wish video marketing was around when I first got started. That was before it’s time but never the less I wish it had been around. Video sites like Adwido make it easier for online marketers with a small budget.

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  • Mobile Application

    Thanks for sharing your experiences.Really nice indeed.

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