He’s hoping that Going.com will give AOL another way to capitalize on that market. Going.com offers event and invitation services, along with ticketing and ways for locals to connect with one another. The goal of the acquisition is to build out AOL’s local services, but is it also insight into AOL’s new market strategy?
I agree with Armstrong that the local market will only continue to expand, and we should all expect to see some great developments in that market. Still, it will be very interesting to see if AOL shifts its focus in an attempt to become a major player in what is and should continue to be a booming market.