Marketing Pilgrim

Bing’s flash in the pan—supposed to burn out a while ago—is extending every day, at least in one important area: paid clicks. So far this month, we’ve seen that

• Bing might be making more per query than Google
• Bing saw an 8% increase in paid clicks and a 20% query volume lift
• Bing is taking a hardline on click fraud
• Bing is increasing its searcher penetration and overall share of SERPs (in the post with the best Bing title ever: Pre Bing Sting With a Post Bing Bang?)

Efficient Frontier is back again this week with more good news: Bing continues to see increases in their paid clicks:

According to our data analysis, Bing expanded its share of paid clicks for the two weeks post launch. Bing’s share of paid clicks is up 13% for the second week post launch as compared to pre-launch. And, it represents an incremental 5% lift over the first week.

So in many respects, Bing is off to a respectable start. But will it last? What do you think?