It’s a fascinating read–mostly because it highlights the difference in internet habits of C-level executives, based on their age. Why is this important? Because those executives that are under 40 will likely, in the next 5-10 years, be the ones taking over the CEO role.
When they do, we’re going to see a dramatic shift in the way company executives research and contribute to the web.
And there’s good news for search marketers too!
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