When it comes to any kind of reputation management study, I’m normally deadly serious. This is my field of expertise after all.
Today, I’ve decided to have a little bit of fun with Weber ShandWick/KRC Research’s survey of 151 executives in Fortune 1000 companies. Don’t get me wrong, I have great respect for the report, but while reading the summary of findings, I couldn’t help but notice an interesting trend.
Observation 1: 66% of executives believe that the reputation of current CEOs is largely negative.
Observation 2: Of those that suggest CEO reputations are negative, 48% of them still aspire to one day accept the role of CEO.
Observation 3: The majority of these executives believe that CEO reputations will likely improve by the year 2013.
So, let’s piece that all together. Today’s CEOs have a lousy reputation. Their underlings want their job. They’ll likely get their chance in the next 3-4 years. When they take over, CEO reputations will be much better!
I wonder how many current CEOs are looking over their shoulder at this minute?