Existing CEOs Have a Bad Reputation; New CEOs Say “We Can Do Better!”
When it comes to any kind of reputation management study, I’m normally deadly serious. This is my field of expertise after all.
Today, I’ve decided to have a little bit of fun with Weber ShandWick/KRC Research’s survey of 151 executives in Fortune 1000 companies. Don’t get me wrong, I have great respect for the report, but while reading the summary of findings, I couldn’t help but notice an interesting trend.
Observation 1: 66% of executives believe that the reputation of current CEOs is largely negative.
Observation 2: Of those that suggest CEO reputations are negative, 48% of them still aspire to one day accept the role of CEO.
Observation 3: The majority of these executives believe that CEO reputations will likely improve by the year 2013.
So, let’s piece that all together. Today’s CEOs have a lousy reputation. Their underlings want their job. They’ll likely get their chance in the next 3-4 years. When they take over, CEO reputations will be much better!
I wonder how many current CEOs are looking over their shoulder at this minute?