Comments on: Facebook Triples Advertiser Base http://www.marketingpilgrim.com/2009/06/facebook-triples-advertiser-base.html Internet Marketing News Sat, 20 Mar 2010 17:23:34 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Marco http://www.marketingpilgrim.com/2009/06/facebook-triples-advertiser-base.html/comment-page-1#comment-76523 Marco Thu, 25 Jun 2009 16:11:15 +0000 http://www.marketingpilgrim.com/?p=11165#comment-76523 Traditional (e.g., banner ads) on Facebook are still problematic because of the low click-through rate. As marketers we're getting around that by sticking to the PPC models so we aren't laying out too much money. But that doesn't give a large income stream to Facebook. On the other hand, setting up fan pages, etc. on Facebook, which does have marketing potential, doesn't really add much to Facebook's revenue model. <em>Marco's last blog post..<a href='http://domusinc.blogspot.com/2009/06/agencies-and-facebook-twitter-social.html' rel="nofollow">Agencies and Facebook / Twitter Social Media Marketing</a></em> Traditional (e.g., banner ads) on Facebook are still problematic because of the low click-through rate. As marketers we’re getting around that by sticking to the PPC models so we aren’t laying out too much money. But that doesn’t give a large income stream to Facebook. On the other hand, setting up fan pages, etc. on Facebook, which does have marketing potential, doesn’t really add much to Facebook’s revenue model.

Marco’s last blog post..Agencies and Facebook / Twitter Social Media Marketing

]]> By: cory huff http://www.marketingpilgrim.com/2009/06/facebook-triples-advertiser-base.html/comment-page-1#comment-76415 cory huff Wed, 24 Jun 2009 17:58:42 +0000 http://www.marketingpilgrim.com/?p=11165#comment-76415 I'm not surprised that Facebook is doing well. Their advertising is built on the same model that Google's is built on - monetizing information. When I have an ad every Wednesday for So You Think You Can Dance, every Sunday for Burn Notice, and corporate training companies can target me as a sales manager, it seems pretty obvious that the advertising is exceptionally targeted. Adwords didn't work too terribly well at first either - but Google fixed & evolved it. My prediction is that Facebook becomes highly profitable. I’m not surprised that Facebook is doing well. Their advertising is built on the same model that Google’s is built on – monetizing information. When I have an ad every Wednesday for So You Think You Can Dance, every Sunday for Burn Notice, and corporate training companies can target me as a sales manager, it seems pretty obvious that the advertising is exceptionally targeted. Adwords didn’t work too terribly well at first either – but Google fixed & evolved it.

My prediction is that Facebook becomes highly profitable.

]]> By: Jhelo Cruz http://www.marketingpilgrim.com/2009/06/facebook-triples-advertiser-base.html/comment-page-1#comment-76393 Jhelo Cruz Wed, 24 Jun 2009 12:59:46 +0000 http://www.marketingpilgrim.com/?p=11165#comment-76393 Facebook advertising is really a painful OUCH!! <em>Jhelo Cruz's last blog post..<a href='http://juanderpulpinoy.com/celebrating-the-111th-year-of-philippine-independence/' rel="nofollow">Celebrating the 111th Year of Philippine Independence</a></em> Facebook advertising is really a painful OUCH!!

Jhelo Cruz’s last blog post..Celebrating the 111th Year of Philippine Independence

]]> By: Jon - Mens Clothes http://www.marketingpilgrim.com/2009/06/facebook-triples-advertiser-base.html/comment-page-1#comment-76390 Jon - Mens Clothes Wed, 24 Jun 2009 11:11:22 +0000 http://www.marketingpilgrim.com/?p=11165#comment-76390 It's a shame that Facebook advertising is still such a pain to use! It’s a shame that Facebook advertising is still such a pain to use!

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