What do smart companies do when they know they can’t compete with the #1 company in market? They create a new market!
After years of making claims of being the "next Google killer" it appears that today’s crop of start-ups are keen to distance themselves from the search engine giant–and any "search engine" tag–WolframAlpha and Bing are just two recent examples.
"We’re nothing like a search engine," Fake said in an interview from New York. "We’re more related to the answers sites."
"Bing is kind of doing us a big favor by popularizing the idea that people go online to make decisions. But I don’t think we’re competitive with them."
Hunch launches Monday and will require users to complete a personality test so it can then provide results that it has a "hunch" will be relevant to you.