Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

Flickr Founder Has a Hunch that Bing Will Help Her Start-Up

What do smart companies do when they know they can’t compete with the #1 company in market? They create a new market!

After years of making claims of being the "next Google killer" it appears that today’s crop of start-ups are keen to distance themselves from the search engine giant–and any "search engine" tag–WolframAlpha and Bing are just two recent examples.

Now the LA Times reports that Flickr co-founder Caterina Fake’s new start-up Hunch.com, will take the exact same "unsearch" route–and piggyback off the millions being spent by Microsoft!

"We’re nothing like a search engine," Fake said in an interview from New York. "We’re more related to the answers sites."

"Bing is kind of doing us a big favor by popularizing the idea that people go online to make decisions. But I don’t think we’re competitive with them."

Hunch launches Monday and will require users to complete a personality test so it can then provide results that it has a "hunch" will be relevant to you.

So the next time you need a answer, you’ll have to decide if you want to search, compute, go on a hunch, or get a decision!