OK, so we already know that online advertising spending in 2009 is likely to be lower than 2008, but where exactly will companies funnel their ad dollars?
According to Forrester, if you’re in the mobile marketing or paid social media space, the glass is either half-empty or half-full.
It’s a half-empty kind of world, if you consider that these two verticals are currently under-funded by companies of all sizes. It’s a half-full world, if you take the view that there’s plenty of growth left in these areas–and companies appear to be ready to invest in them over the next 12 months.
So, where does that leave email and search marketing? Are we close to topping out?
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7 comments on “Forrester Report: Here Come the Mobile & Social Media Ads!”
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mark Says:
June 8th, 2009 at 9:42 am
There will always be on-site seo and email marketing (aka spam)..Because of the iphone, mobile advertising will increase.
mark’s last blog post..Free XBox 360! Get A Free XBox 360 Elite/Premium Now!
Andrew Miller Says:
June 8th, 2009 at 10:41 am
My only concern with these results is that it skews heavily towards more savvy internet marketers and does not reflect the larger business landscape. I base that on the fact that I don’t see any evidence that 80% of all marketers are currently using SEO and Pay Per Click advertising.
Based on that assumption, can we hypothesize that the growth in social and mobile marketing won’t be as strong as Forrester predicts?
My Top 12 Blog Posts Today « The Entrepreneurial Spirit Says:
June 8th, 2009 at 11:26 am
[...] Forrester Report: Here Come the Mobile & Social Media Ads! [...]
Andy Beal Says:
June 8th, 2009 at 11:26 am
@Andrew – if you pick up a copy of the report, you’ll see that Forrester breaks down the numbers for small and large businesses.
Forrester Report: Here Come the Mobile & Social Media Ads! « Unemployment Killer’s Daily Blog Says:
June 8th, 2009 at 11:50 am
[...] See the rest here: Forrester Report: Here Come the Mobile & Social Media Ads! [...]
FoxaZ Says:
June 8th, 2009 at 1:24 pm
SEO strategy is the best way to get your page popular
“Created Social Media” high-growth channel to watch per Forrester 2009 Interactive Marketing Report | New Media Marketing Company | Triangle Direct Media Says:
June 8th, 2009 at 11:50 pm
[...] “Interactive Marketing Channels to Watch in 2009″. MarketingPilgrim served a great chart (see below) showing 10 Interactive categories and where US budgets are currently spent and will be [...]