OK, so we already know that online advertising spending in 2009 is likely to be lower than 2008, but where exactly will companies funnel their ad dollars?
According to Forrester, if you’re in the mobile marketing or paid social media space, the glass is either half-empty or half-full.
It’s a half-empty kind of world, if you consider that these two verticals are currently under-funded by companies of all sizes. It’s a half-full world, if you take the view that there’s plenty of growth left in these areas–and companies appear to be ready to invest in them over the next 12 months.
So, where does that leave email and search marketing? Are we close to topping out?