If you’re a Google AdWords Editor user, then you might have noticed a few new whistles and bells. If you’re not yet using Google’s desktop application, there’s even more reason to check it out.
Version 7.5.1 (for both Windows and Mac) includes the following upgrades:
- CSV Import – If you make changes to your account in a spreadsheet or a custom application, you can now import your spreadsheet directly into AdWords Editor, then post your new or edited items.
- Work with selected campaigns – Now you can just download the campaign (or campaigns) that you want to edit, leaving the rest of the account alone. You may also choose to download or update only active campaigns (or only paused campaigns).
- Improvements to Keyword Opportunities tool – On the "Search-based keywords" tab (the AdWords Editor version of the Search-based Keyword Tool) you can now view and organize new keywords by topical category, letting you zero in quickly on the keywords that are most relevant to your account. Also, when you export or copy keywords, the Keyword Opportunities columns (such as Volume and Competition) are now included. As another response to advertisers’ requests, you can now add terms to your account as either keywords, negative keywords, or campaign negative keywords.
You can find a full list of updates here.
Existing users will be prompted to upgrade, new users can download AdWords Editor here.