Google Feels the Need, the Need for Speed!

Google would like you to know that you are slowing down its plans to organize the world’s information. In fact, your lame web site is slowing down the internet in general.

OK, so maybe not your web site, but enough web sites are still relying on old technology and practices, that Google wants to put an end to it. Accordingly, Google has launched a new resource with best practices for speeding up your web site.

Some of the recommendations might need your web developer, but most of the advice should be easy enough to implement. If you’re not convinced, Google has developed a brainwashing educational video to help explain the benefits of us all speeding up our sites.

OK, now it’s time for the cynic in me to be unleashed. Is Google seeing that its indexing technology is unable to scale? Why is Google concerned about the need for speed? Sure, web sites have gotten bloated, but aren’t broadband speeds getting faster? Surely on the user-side, we have enough speed in our download pipe to handle even the bulkiest of web sites? If that’s the case, does this mean that the real issue is Google’s ability to scale its spidering to match?

What happens if we don’t comply with Google’s plea? Will it grind to a halt by the year 2020?