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Google Scared of Microsoft? Increases Homepage Text by 33% to Address Bing

Is Google scared of Microsoft’s apparent early success with Bing?

Of course not, Bing’s so far only managed to gain a couple of points in market share, why would Google be scared of it? Right?

Well, someone over at Google is scared of Bing, because the search engine leader has just launched an initiative to remind its users of the underlying technology that makes Google better than Bing. When you visit the Google.com homepage, you’ll see a link “Discovering the web” which, when clicked, takes you to a page that looks like this:

The page has many reminders of what’s “under the hood” and even has videos to explain the benefits of using Google.

Before you dismiss this as “no big deal” keep in mind that Google rarely adds new content to its homepage. There’s like a gazillion levels of approval for the addition of just one word–and here we see Google increases the current word count from 28 to 37!

Maybe Google co-founder Sergey Brin really is a little scared of Bing’s chances for success. ;-)

  • http://codingrelic.geekhold.com/ Denton Gentry

    True observation, though certainly not unprecedented. If you visit the Google home page using Internet Explorer you get a big, gaudy advertisement to install Chrome. Google is very choosy in the use of the power of its home page to accomplish a goal, but does do so on occasion.

  • http://www.marketingpilgrim.com Jordan McCollum

    I thought there was some sort of mystical power imbued by the magic 28 words. I’m so disillusioned, I’m switching to Bing.

    Oh, the stories of yesteryear: http://www.marketingpilgrim.com/2008/07/google-gives-on-privacy-link.html

  • http://www.marketingpilgrim.com Andy Beal

    @Jordan – that’s the link I was looking for! I figured we must have covered this before. Thanks!

  • http://computersservicing.blogspot.com/ venkat

    I can say one thing the longer days this explore the web stays on Google homepage them we can say its plan against bing if Google removes that option after some then we can say Google is not scared from Bing.

    venkat’s last blog post..Bing adds Malware Filter to their Search

  • http://www.jaankanellis.com Jaan Kanellis

    Welcome back Portals?

    Jaan Kanellis’s last blog post..PR Sculpting?Told Ya So

  • Vishal

    google’s base strategy is far more sustainable and better than bing. sure bing might have put enough manpower to neutralize googles advantage in a few select areas, but its statistically impossible to keep up with google in this game unless you have the data to keep up. and microsofts solution doesnt help them, it just creates an unsustainable business model and i predict bing will fail entirely in a few years.

  • Adam

    I don’t see anything on http://www.google.com about “discovering the web”. If I click on the link in this article it takes me there, but I don’t see anything different on google’s home page?

  • John Richardson

    Andy Beal couldn’t find the old story link, while Jordan McCollum could. Which search engines were you two using? Just curious.

  • LCB

    Google scared of Bing?

    Hah!

    Ask Joe Schmoe on the street ‘what is Bing?’ 99.9% won’t know what you are talking about.

    Now ask them if they know what ‘google’ is.

    ‘google’ is now a verb – that should tell you something.

    Scared – yeah, right.

  • http://dansmuaythaimma.com DansMuayThaiMMA

    What’s the deal with Bing? Is it really that popular? I’ve just heard of it lately. I also have a problem getting my site listed with MSN/Bing, so I can’t imagine that most webmasters would push towards Bing if they have the same problem… right?

    DansMuayThaiMMA’s last blog post..Wanderlei Silva vs. Rich Franklin Video – UFC 99

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  • http://thelostagency.wordpress.com David

    Will Google dilute its clean design to play catchup to Bing?

    http://econsultancy.com/blog/4057-5-reasons-google-should-worry-about-bing

    David’s last blog post..Delta offer Free Booze

  • http://www.robabdul.com Rob Abdul

    I don’t think that Bing will be successful until Microsoft sort out their indexing issues.

    For example, sites that have almost all their pages indexed in Google have barely 20% indexed in Bing.

    Therefore Bing is not seeing most of the web.

    I wish Microsoft would sort this out – they have millions at their disposal and the brightest people working for them.

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