Comments on: Google “Sucking the Blood” Out of the Anemic Newspaper Industry http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: DonAlons http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-78920 DonAlons Sun, 19 Jul 2009 01:04:57 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-78920 Something else plays an important role in the demise of newspapers: their pricing strategy. The Rocky Mountain News, CO., recently folded, was a rather extreme example of unsustainable prices for ad. A 2004 article mentioned that paper with: circulation down 11,6% and ad rates up 189%. Reading that one is only surprised that took more than four years for the paper to fold. What's more is that the media have no consideration at all for business calculations of any kind. Advertisers big and small are expected to be obedient, do as they told by the ad reps and spend accordingly. The last years were marked by excessive advertising. Lots ot it was overhyped like the lifestyle category. Whereas now businesses have to think twice before spending. And this is something else just not acknowledged by them. It's not impossible business is getting frustrated for a number of reaons. "Ad rates up, circulation down": http://assets.bizjournals.com/denver/stories/2004/11/08/story4.html Something else plays an important role in the demise of newspapers: their pricing strategy.
The Rocky Mountain News, CO., recently folded, was a rather extreme example of unsustainable
prices for ad. A 2004 article mentioned that paper with: circulation down 11,6% and ad rates up
189%. Reading that one is only surprised that took more than four years for the paper to fold.
What’s more is that the media have no consideration at all for business calculations of any kind.
Advertisers big and small are expected to be obedient, do as they told by the ad reps and spend
accordingly.
The last years were marked by excessive advertising. Lots ot it was overhyped like the lifestyle
category. Whereas now businesses have to think twice before spending. And this is something
else just not acknowledged by them. It’s not impossible business is getting frustrated for a
number of reaons.
“Ad rates up, circulation down”:
http://assets.bizjournals.com/denver/stories/2004/11/08/story4.html

]]> By: Don http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-77276 Don Tue, 30 Jun 2009 18:09:10 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-77276 It's hard to feel sorry for the newspapers. They had a virtual monopoly for years in most market areas. I tried print advertising for my store; HTTP://DONSCYCLEWARE.COM. The prices were through the roof results were next to nothing. I have no desire to pay a sky high price for last century's journalism or their clumsy attempts to advertise in the modern world. Les should take Andy's advice: "Either figure out how to monetize those visitors–like the rest of the world–or block Google via your robots.txt file and shut up!" Don It’s hard to feel sorry for the newspapers. They had a virtual monopoly for years in most market areas. I tried print advertising for my store; HTTP://DONSCYCLEWARE.COM. The prices were through the roof results were next to nothing. I have no desire to pay a sky high price for last century’s journalism or their clumsy attempts to advertise in the modern world.

Les should take Andy’s advice:

“Either figure out how to monetize those visitors–like the rest of the world–or block Google via your robots.txt file and shut up!”

Don

]]> By: Online Marketing Updates This Week | MarketingProfessor.com http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76769 Online Marketing Updates This Week | MarketingProfessor.com Fri, 26 Jun 2009 21:06:48 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76769 [...] Google “Sucking the Blood” Out of the Anemic Newspaper Industry [...] [...] Google “Sucking the Blood” Out of the Anemic Newspaper Industry [...]

]]> By: Search engine optimizing http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76608 Search engine optimizing Fri, 26 Jun 2009 00:17:02 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76608 [...] Comments [...] [...] Comments [...]

]]> By: Scott Cleland http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76563 Scott Cleland Thu, 25 Jun 2009 20:33:06 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76563 One of the key questions of Google's role in the demise of newspapers and digital content in general on the web and also whether Google is pro-competitive or anti-competitive -- is whether Google's standard slogan defending itself competition is but "one click away" is true or not. Upon close scrutiny it is not true and it is deceptive. See: http://www.precursorblog.com/content/what-one-click-away Scott Cleland Precursor LLC One of the key questions of Google’s role in the demise of newspapers and digital content in general on the web and also whether Google is pro-competitive or anti-competitive — is whether Google’s standard slogan defending itself competition is but “one click away” is true or not. Upon close scrutiny it is not true and it is deceptive. See: http://www.precursorblog.com/content/what-one-click-away
Scott Cleland Precursor LLC

]]> By: 道琼斯集团首席执行官说 Google 是报纸行业的数字吸血鬼 | 谷奥——探寻谷歌的奥秘 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76537 道琼斯集团首席执行官说 Google 是报纸行业的数字吸血鬼 | 谷奥——探寻谷歌的奥秘 Thu, 25 Jun 2009 18:45:37 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76537 [...] Marketing Pilgrim 本站文章除注明转载外，均为本站原创编译 [...] [...] Marketing Pilgrim 本站文章除注明转载外，均为本站原创编译 [...]

]]> By: Josh http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76535 Josh Thu, 25 Jun 2009 18:31:37 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76535 i love how the ad at the bottom of this page reads "How to make Money Online with Google." i love how the ad at the bottom of this page reads “How to make Money Online with Google.”

]]> By: Andy Beal http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76528 Andy Beal Thu, 25 Jun 2009 17:47:06 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76528 @Susan - don't forget global warming, that's Google's fault too! ;-) @Susan – don’t forget global warming, that’s Google’s fault too! ;-)

]]> By: Susan Coils http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76525 Susan Coils Thu, 25 Jun 2009 16:41:48 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76525 Let's face it Andy, some folks like to blame Google for everything. I'm sure if you ask the world governments who's to blame for the current state of the economy, Google's name will no doubt be top of the list for that too. <em>Susan Coils's last blog post..<a href='http://undercoverat.secretofmagneticsponsoring.com/2009/06/simple-advice-video-marketing/' rel="nofollow">Simple Advice on Video Marketing</a></em> Let’s face it Andy, some folks like to blame Google for everything.

I’m sure if you ask the world governments who’s to blame for the current state of the economy, Google’s name will no doubt be top of the list for that too.

Susan Coils’s last blog post..Simple Advice on Video Marketing

]]> By: Farrukh http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76521 Farrukh Thu, 25 Jun 2009 16:10:33 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76521 Well newspaper these days are not even filled half with news..They are all up with adverts. Its something similar in design when people start blaming validated designs not appearing correct in IE6. In simple words when you are old you cant think in all directions so you become a decision maker. Well newspaper these days are not even filled half with news..They are all up with adverts. Its something similar in design when people start blaming validated designs not appearing correct in IE6. In simple words when you are old you cant think in all directions so you become a decision maker.

]]> By: Cory Huff http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76519 Cory Huff Thu, 25 Jun 2009 15:58:53 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76519 amen, and amen Andy. so evolves the capitalist economy. amen, and amen Andy.

so evolves the capitalist economy.

]]> By: Andy Beal http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76518 Andy Beal Thu, 25 Jun 2009 15:48:17 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76518 @Richard - thumbs up for that comment! 8-) @Richard – thumbs up for that comment! 8-)

]]> By: Richard V. Burckhardt http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76516 Richard V. Burckhardt Thu, 25 Jun 2009 15:32:14 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76516 The problem is not Google, it's that the newspapers are still sticking to the same operating ideas that worked for them fifty years ago. They've had twenty years to digitize and monetize, but their head in the sand attitude came crashing down on them with the current economy as print ads started drying up. Honestly, every time some fossil from the news industry complains about Google killing their business, I suggest Google take that as message that the publication wants to opt out and remove their news from the index, Google News, everything. Let's say they did this with the WSJ. The traffic on the WSJ site would fall like a rock, they couldn't sell online ads and would be ringing up the folks in Mountain View begging to be let back in. Jeez. If a newspaper or magazine site REALLY thinks Google is a digital vampire, all they need to repel it is some digital garlic...robots.txt. <em>Richard V. Burckhardt's last blog post..<a href='http://www.weboptimist.com/optimization-for-social-media-integration-news/2009/06/11/' rel="nofollow">Optimization for Social Media Integration: News</a></em> The problem is not Google, it’s that the newspapers are still sticking to the same operating ideas that worked for them fifty years ago. They’ve had twenty years to digitize and monetize, but their head in the sand attitude came crashing down on them with the current economy as print ads started drying up.

Honestly, every time some fossil from the news industry complains about Google killing their business, I suggest Google take that as message that the publication wants to opt out and remove their news from the index, Google News, everything. Let’s say they did this with the WSJ. The traffic on the WSJ site would fall like a rock, they couldn’t sell online ads and would be ringing up the folks in Mountain View begging to be let back in.

Jeez. If a newspaper or magazine site REALLY thinks Google is a digital vampire, all they need to repel it is some digital garlic…robots.txt.

Richard V. Burckhardt’s last blog post..Optimization for Social Media Integration: News

]]> By: Sheila http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76511 Sheila Thu, 25 Jun 2009 14:59:53 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76511 Preach it! :-) <em>Sheila's last blog post..<a href='http://www.govisithawaii.com/2009/06/24/hawaii-vacation-deals-news-roundup-for-june-24-2009/' rel="nofollow">Hawaii Vacation Deals & News Roundup for June 24, 2009</a></em> Preach it! :-)

Sheila’s last blog post..Hawaii Vacation Deals & News Roundup for June 24, 2009

]]> By: Jordan McCollum http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76510 Jordan McCollum Thu, 25 Jun 2009 14:59:37 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76510 My favorite part of his remarks was when he said Google would continue to be the "gorilla in our midst." Awesome—mixed metaphor AND malapropism. Little wonder newspapers are doing so well with such adroit language used at their highest levels. My favorite part of his remarks was when he said Google would continue to be the “gorilla in our midst.” Awesome—mixed metaphor AND malapropism. Little wonder newspapers are doing so well with such adroit language used at their highest levels.

]]> By: Andy Beal http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76508 Andy Beal Thu, 25 Jun 2009 14:46:36 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76508 @Frank - ;-) @Frank – ;-)

]]> By: Frank Reed http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html/comment-page-1#comment-76506 Frank Reed Thu, 25 Jun 2009 14:40:04 +0000 http://www.marketingpilgrim.com/2009/06/google-sucking-the-blood-out-of-the-anemic-newspaper-industry.html#comment-76506 Ok, Andy, how do you really feel? Stop pulling your punches ;-) <em>Frank Reed's last blog post..<a href='http://www.frankthinking.com/google-street-view-changes-policy-in-germany/' rel="nofollow">Google Street View Changes Policy in Germany</a></em> Ok, Andy, how do you really feel? Stop pulling your punches ;-)

Frank Reed’s last blog post..Google Street View Changes Policy in Germany

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