Comments on: Holistic Online Marketing http://www.marketingpilgrim.com/2009/06/holistic-online-marketing.html Internet Marketing News Wed, 17 Mar 2010 01:24:55 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Sony http://www.marketingpilgrim.com/2009/06/holistic-online-marketing.html/comment-page-1#comment-78509 Sony Tue, 14 Jul 2009 06:19:29 +0000 http://www.marketingpilgrim.com/?p=11249#comment-78509 Awesome approach to push online business. Waiting for your next thought. You are internet marketing minter. Awesome approach to push online business. Waiting for your next thought. You are internet marketing minter.

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]]> By: Rick Ferguson http://www.marketingpilgrim.com/2009/06/holistic-online-marketing.html/comment-page-1#comment-77103 Rick Ferguson Mon, 29 Jun 2009 16:53:33 +0000 http://www.marketingpilgrim.com/?p=11249#comment-77103 Al - this is a great overview of a holistic approach to marketing. I specifically commend your comments related to number 3 and 4 in the summary. Setting goals, demanding accountability, and implementing a systemic method of measurement is critical in any form of marketing, and this is so frequently overlooked by business large and small. In the same way, I consistently see an incongruity within departments as related to promotion, as well as other aspects of marketing. By clearly defining the steps, expected outcome, accountable individuals and assessing results, a business can eliminate a significant portion of error, miscommunication and overlooked data. Al – this is a great overview of a holistic approach to marketing. I specifically commend your comments related to number 3 and 4 in the summary. Setting goals, demanding accountability, and implementing a systemic method of measurement is critical in any form of marketing, and this is so frequently overlooked by business large and small. In the same way, I consistently see an incongruity within departments as related to promotion, as well as other aspects of marketing. By clearly defining the steps, expected outcome, accountable individuals and assessing results, a business can eliminate a significant portion of error, miscommunication and overlooked data.

]]> By: Nathania Johnson http://www.marketingpilgrim.com/2009/06/holistic-online-marketing.html/comment-page-1#comment-76581 Nathania Johnson Thu, 25 Jun 2009 21:47:28 +0000 http://www.marketingpilgrim.com/?p=11249#comment-76581 Al's right. While it's tempting to place search on a pedestal due to its measurement methods, it's true glory is found as part of a multi-channel marketing effort. On the flip side, non-search marketing professionals need to give search a place at the strategy table. Of course, making all of this happen can be tough, so posts such as these provide a roadmap to integration. Al’s right. While it’s tempting to place search on a pedestal due to its measurement methods, it’s true glory is found as part of a multi-channel marketing effort. On the flip side, non-search marketing professionals need to give search a place at the strategy table. Of course, making all of this happen can be tough, so posts such as these provide a roadmap to integration.

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