Comments on: How to Kick Ass with a Mobile Website

By: Barney Stephens » Mobify makes going mobile easy

Barney Stephens » Mobify makes going mobile easy — Mon, 20 Jul 2009 16:42:21 +0000

[...] colleague Rich wrote a really good article about mobile websites recently. He asked the question “How can you put together a [...]

By: SEO в България » България » Mobile SEO

SEO в България » България » Mobile SEO — Fri, 10 Jul 2009 11:17:02 +0000

[...] How to Kick Ass with a Mobile Website [...]

By: Mobile SEO

Mobile SEO — Fri, 10 Jul 2009 10:24:55 +0000

[...] How to Kick Ass with a Mobile Website [...]

By: 33 Mobile SEO & Mobile Analytics Resources | SEOptimise

33 Mobile SEO & Mobile Analytics Resources | SEOptimise — Thu, 09 Jul 2009 20:58:20 +0000

[...] How to Kick Ass with a Mobile Website [...]

By: Mobile web strategy « Good Ad Bad Ad

Mobile web strategy « Good Ad Bad Ad — Wed, 01 Jul 2009 10:32:08 +0000

[...] http://www.marketingpilgrim.com/2009/06/how-to-kick-ass-with-a-mobile- website.html [...]

By: Barclaycard Waterslide Iphone App « Good Ad Bad Ad

Barclaycard Waterslide Iphone App « Good Ad Bad Ad — Wed, 01 Jul 2009 10:26:16 +0000

[...] If you want to develop a mobile web strategy for your organisation or think you should be doing more to understand your mobile visitors check out my article over at marketing pilgrim.com [...]

By: Kim Dushinski

Kim Dushinski — Tue, 30 Jun 2009 12:27:42 +0000

Rich:

Love the article! You bring up a lot of great points. You are so right that getting a grip on your mobile audience now is a smart move. Thanks for sharing your ideas.

Kim Dushinski
Author of The Mobile Marketing Handbook

By: Michael Stone

Michael Stone — Tue, 30 Jun 2009 03:37:36 +0000

Great article Richard although it is important not to forget all of the non-smartphone users out there.

As you rightly point out, phones that do not support JavaScript will not be reported by Google Analytics and for some site in certain markets, this may be 90%+ of traffic that is not being counted.

All of the analytics solutions you mention including our own Mobile Analytics avoid the problems with JavaScript to ensure all mobile traffic is identified.

Google Analytics will also not help you to identify:
- The brand and model of handsets accessing your site
- The mobile operator and country of your visitors

iPhones and other smartphones are leading to significant changes in behaviour. We analysed the impact of the iPhone when it was launched in Australia and compared it to the broader mobile browsing population and found huge differences in data usage, page views and search activity.

If anyone would like a free copy of this report, please request it via the Contact Us page on our website.

Regards,

Michael Stone
Amethon Solutions

By: rich kirk

rich kirk — Fri, 26 Jun 2009 22:50:50 +0000

Manfredi, whilst I appreciate that not all people enjoy using their mobile devices to browse, I think it would be a foolish marketer indeed who didn’t get to grips with their mobile audience in 2009, especially when its so easy and cheap to do so. This segment is only going to grow and grow.

Suraj, thanks for your kind comments. Getting internal buy-in for a mobile site isn’t too difficult (usually it just takes a graph showing the exponential rise in mobile users of your site in the last 12 months – scary stuff!). However, getting buy-in for the development of an analytics strategy is often difficult. This is a real shame. In my opinion, their is no need for digital marketers to make decisions regarding an existing website. Analytics allows you to find underperforming areas (with a bit of knowledge) and at these points you can simply present customers with a choice between your current content and new variants. Your customers will decide for you whether this is a change worth making permanent.

It’s great when a supervisor challenges your team and you can say “you might not like it, but its converting an extra x% of customers.” Arguments are a thing of the past!

By: Suraj

Suraj — Fri, 26 Jun 2009 10:50:02 +0000

A very well written piece that highlights the need to consider mobile website visitors as part of your digital strategy, and ensure you pay attention to serving your visitors in the best possible way.

Getting Google Analytics stats about your current mobile visitors is really useful for internal buy-in (and the article shows how to do that). I’d be interested to read more about what else a digital marketer could do to get senior management to give the green light to develop a mobile site.

By: Manfredi

Manfredi — Fri, 26 Jun 2009 07:32:35 +0000

To be honest I don't like mobile website at all. And I don't like smart phone too. I use my mobile to call, and my laptop to surf when I'm not at home. Manfredi's last blog post..Il ragno padano