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	<title>Comments on: Hulu Commands as Much as TV, and 10% of Online Video Ads</title>
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	<link>http://www.marketingpilgrim.com/2009/06/hulu-commands-10-of-online-video-ads.html</link>
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		<title>By: Jacob Godwin</title>
		<link>http://www.marketingpilgrim.com/2009/06/hulu-commands-10-of-online-video-ads.html/comment-page-1#comment-79233</link>
		<dc:creator>Jacob Godwin</dc:creator>
		<pubDate>Wed, 22 Jul 2009 17:25:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11371#comment-79233</guid>
		<description>Whether YouTube will ever match Hulu in revenue is irrelevant. They are two different models.

YouTube is amateur video. It has it&#039;s place in the internet world, but mostly for viral, spontaneous, low-level videos. Yes, corporations and business can take advantage of YouTube&#039;s services, but that is secondary. 

We go to YouTube to see unknown people act stupid and maybe get 15 minutes of fame.

We go to Hulu to watch real entertainment. 

YouTube is a cheap energy drink. Good for it&#039;s purposes, but it won&#039;t sustain you.

Hulu (and any other real online TV effort) is milk and honey.</description>
		<content:encoded><![CDATA[<p>Whether YouTube will ever match Hulu in revenue is irrelevant. They are two different models.</p>
<p>YouTube is amateur video. It has it&#8217;s place in the internet world, but mostly for viral, spontaneous, low-level videos. Yes, corporations and business can take advantage of YouTube&#8217;s services, but that is secondary. </p>
<p>We go to YouTube to see unknown people act stupid and maybe get 15 minutes of fame.</p>
<p>We go to Hulu to watch real entertainment. </p>
<p>YouTube is a cheap energy drink. Good for it&#8217;s purposes, but it won&#8217;t sustain you.</p>
<p>Hulu (and any other real online TV effort) is milk and honey.</p>
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		<title>By: Hulu &#8211; The Future of TV? &#124; Featured Articles</title>
		<link>http://www.marketingpilgrim.com/2009/06/hulu-commands-10-of-online-video-ads.html/comment-page-1#comment-78762</link>
		<dc:creator>Hulu &#8211; The Future of TV? &#124; Featured Articles</dc:creator>
		<pubDate>Thu, 16 Jul 2009 22:07:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11371#comment-78762</guid>
		<description>[...] Hulu is taking the TV world by storm. They have carved out a large chunk of online video ads and they are getting a higher cost per thousand viewers than regular TV. [...]</description>
		<content:encoded><![CDATA[<p>[...] Hulu is taking the TV world by storm. They have carved out a large chunk of online video ads and they are getting a higher cost per thousand viewers than regular TV. [...]</p>
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		<title>By: Hulu - The Future of TV? &#124; sidkaplan.com</title>
		<link>http://www.marketingpilgrim.com/2009/06/hulu-commands-10-of-online-video-ads.html/comment-page-1#comment-78539</link>
		<dc:creator>Hulu - The Future of TV? &#124; sidkaplan.com</dc:creator>
		<pubDate>Tue, 14 Jul 2009 16:22:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11371#comment-78539</guid>
		<description>[...] Sage Lewis  Hulu is taking the TV world by storm. They have carved out a large chunk of online vidoe ads and they are getting a higher cost per [...]</description>
		<content:encoded><![CDATA[<p>[...] Sage Lewis  Hulu is taking the TV world by storm. They have carved out a large chunk of online vidoe ads and they are getting a higher cost per [...]</p>
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		<title>By: Michelle1976</title>
		<link>http://www.marketingpilgrim.com/2009/06/hulu-commands-10-of-online-video-ads.html/comment-page-1#comment-78487</link>
		<dc:creator>Michelle1976</dc:creator>
		<pubDate>Mon, 13 Jul 2009 20:14:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11371#comment-78487</guid>
		<description>10% is pretty significant.  Online video is really taking off and we haven&#039;t even seen the half of it yet.  Sites like Adwido are emerging left and right, giving video marketers more options and more flexibility to distribute commercial video content.</description>
		<content:encoded><![CDATA[<p>10% is pretty significant.  Online video is really taking off and we haven&#8217;t even seen the half of it yet.  Sites like Adwido are emerging left and right, giving video marketers more options and more flexibility to distribute commercial video content.</p>
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		<title>By: Jordan McCollum</title>
		<link>http://www.marketingpilgrim.com/2009/06/hulu-commands-10-of-online-video-ads.html/comment-page-1#comment-77321</link>
		<dc:creator>Jordan McCollum</dc:creator>
		<pubDate>Wed, 01 Jul 2009 01:23:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11371#comment-77321</guid>
		<description>I guess I should clarify: as the graph says, the graph applies to the US online video ad market.

I &lt;em&gt;would&lt;/em&gt; comment on the BBC&#039;s iPlayer (video, not radio) or 4oD, but since they&#039;re only available in the UK, I can&#039;t use them. However, I can say this: Hulu is a streaming video site. This is going to be a completely different ball game than a download video site.</description>
		<content:encoded><![CDATA[<p>I guess I should clarify: as the graph says, the graph applies to the US online video ad market.</p>
<p>I <em>would</em> comment on the BBC&#8217;s iPlayer (video, not radio) or 4oD, but since they&#8217;re only available in the UK, I can&#8217;t use them. However, I can say this: Hulu is a streaming video site. This is going to be a completely different ball game than a download video site.</p>
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		<title>By: Hulu Receives Good News Concerning Their Online Ad Format - Google Live Search</title>
		<link>http://www.marketingpilgrim.com/2009/06/hulu-commands-10-of-online-video-ads.html/comment-page-1#comment-77319</link>
		<dc:creator>Hulu Receives Good News Concerning Their Online Ad Format - Google Live Search</dc:creator>
		<pubDate>Wed, 01 Jul 2009 00:59:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11371#comment-77319</guid>
		<description>[...] Comments [...]</description>
		<content:encoded><![CDATA[<p>[...] Comments [...]</p>
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		<title>By: Matt Aiken</title>
		<link>http://www.marketingpilgrim.com/2009/06/hulu-commands-10-of-online-video-ads.html/comment-page-1#comment-77306</link>
		<dc:creator>Matt Aiken</dc:creator>
		<pubDate>Tue, 30 Jun 2009 23:02:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11371#comment-77306</guid>
		<description>Hulu is still so niche it&#039;s only the US which has less than average download capacity, look at  iplayer, or Channel 4 on demand. I&#039;ll bet that the BBC iPlayer dominates Hulu for digital streaming and downloads simply because of range of channels and content. Or are we heading for yet another digital content divide

&lt;em&gt;Matt Aiken&#039;s last blog post..&lt;a href=&#039;http://www.m-i-x.com/how-o2-brought-on-the-big-fat-fail&#039; rel=&quot;nofollow&quot;&gt;How O2 Brought On The Big Fat Fail.&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Hulu is still so niche it&#8217;s only the US which has less than average download capacity, look at  iplayer, or Channel 4 on demand. I&#8217;ll bet that the BBC iPlayer dominates Hulu for digital streaming and downloads simply because of range of channels and content. Or are we heading for yet another digital content divide</p>
<p><em>Matt Aiken&#8217;s last blog post..<a href='http://www.m-i-x.com/how-o2-brought-on-the-big-fat-fail' rel="nofollow">How O2 Brought On The Big Fat Fail.</a></em></p>
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		<title>By: Mark T.</title>
		<link>http://www.marketingpilgrim.com/2009/06/hulu-commands-10-of-online-video-ads.html/comment-page-1#comment-77282</link>
		<dc:creator>Mark T.</dc:creator>
		<pubDate>Tue, 30 Jun 2009 19:24:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11371#comment-77282</guid>
		<description>Hulu is great, but I don&#039;t see why there is no support for Europe? There are a lot of people out here who would really love to use this service

&lt;em&gt;Mark T.&#039;s last blog post..&lt;a href=&#039;http://metalgearsolid4fan.wordpress.com/2009/06/16/metal-gear-solid-rising-hd-trailer/&#039; rel=&quot;nofollow&quot;&gt;Metal Gear Solid: Rising HD Trailer&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Hulu is great, but I don&#8217;t see why there is no support for Europe? There are a lot of people out here who would really love to use this service</p>
<p><em>Mark T.&#8217;s last blog post..<a href='http://metalgearsolid4fan.wordpress.com/2009/06/16/metal-gear-solid-rising-hd-trailer/' rel="nofollow">Metal Gear Solid: Rising HD Trailer</a></em></p>
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