While other advertising verticals saw recent declines in growth, it seemed as if internet advertising would continue to be invincible. Well, it looks like the kryptonite just caught up with our Superman.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers just released new U.S. quarterly numbers showing a 5% decline compared to the same period in 2008.
As the chart shows, this isn’t the first time that ad revenues have dropped–they did so in the same period last year–but it is the severest quarterly decline since 2001. The big question is, what’s next? Will spending continue its free fall, or will it, like last year, make a recovery over the course of the next 9 months?