Comments on: iPhone Users are More In Tune with Mobile Ads

By: Terry Howard

Terry Howard — Tue, 02 Jun 2009 14:02:16 +0000

That's what I'm thinking. Publishers are placing their ads in locations designed to optimize the best balance between usability and visibility (or at least they should) for desktop users and the iPhone browser does a good job of respecting the original design while other mobile browsers are likely to just disrupt the intended layout or scroll it off to the side out of view. As much as Opera Mini behaves similar to Safari Mobile, to zoom in and out is much more a chore in Opera and I find myself just staying zoomed in and therefore losing any ads in the peripheral. Terry Howard's last blog post..Social Media Marketing: Network Responsibly

By: create a website

create a website — Tue, 02 Jun 2009 13:56:01 +0000

do you ythink it could be how the ads on the i phone are positioned and situated to come in the right place.

By: ED Gray

ED Gray — Tue, 02 Jun 2009 10:15:21 +0000

Is it because us mac users are just smarter and more on-the-ball?

I think it’s likely that it comes down to the use of the phones in question. iPhone users tend to be less business-based, and so if they’re not working on their phones, they can concentrate on adverts more.

It also might have something to do with the displays – the iPhone is just gorgeous to look at and use, whereas the Blackberrys aren’t so pleasant, everything is smaller. Just watch users of the two devices: from my experience iPhone users look far more relaxed when using their phones compared to Blackberry users, who always look angry to me…

By: Sarunas Mikelevicius

Sarunas Mikelevicius — Tue, 02 Jun 2009 07:35:18 +0000

Everything was great until I found MMS in this list. iPhone doesn't have it, so how it can be compared? Sarunas Mikelevicius's last blog post..Kaip reklamuosimės internete 2009?

By: iPhone Users are More In Tune with Mobile Ads | Google Adsense

iPhone Users are More In Tune with Mobile Ads | Google Adsense — Tue, 02 Jun 2009 03:01:51 +0000

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By: Terry Howard

Terry Howard — Tue, 02 Jun 2009 02:07:32 +0000

I think we are over analyzing here. I don't think it's the user facilitating the better memory of ads, but the device itself. The iPhone browser is a real browser, shows real web pages closer to how they appear on the desktop than any other phone. I can barely read the content itself on a WAP page or whatever crippled rendering my Blackberry calls it's browser, much less be able to give mindshare to ads. I think it's as simple as the iPhone doesn't show web pages in a garbled stacked DIV mess and users can devote their attention to the page as designed, including ad placements. A better question to ask is are the CTR rates higher for mobile users for display ads over text ads since logically it seems like in the zoomed out mode they would gain more context from a glance. Terry Howard's last blog post..Social Media Marketing: Network Responsibly

By: iPhone Users are More In Tune with Mobile Ads | TechnoSwarm.com

iPhone Users are More In Tune with Mobile Ads | TechnoSwarm.com — Tue, 02 Jun 2009 01:19:35 +0000

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By: Official Beta Internet Blog » Blog Archive » iPhone Users are More In Tune with Mobile Ads

Tue, 02 Jun 2009 00:44:24 +0000

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