Comments on: Is Ask.com Out of the Search Engine Race? http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Friday Recap | Fusion Unlimited Digital Marketing Blog http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html/comment-page-1#comment-76068 Friday Recap | Fusion Unlimited Digital Marketing Blog Fri, 19 Jun 2009 14:23:35 +0000 http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html#comment-76068 [...] Is Ask.com Out of the Search Engine Race? - With all this hype about Bing what about other like Ask? This post explores what role Ask will be playing in the search market. [...] [...] Is Ask.com Out of the Search Engine Race? – With all this hype about Bing what about other like Ask? This post explores what role Ask will be playing in the search market. [...]

]]> By: SearchCap: The Day In Search, June 17, 2009 | Munster Web Design http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html/comment-page-1#comment-75965 SearchCap: The Day In Search, June 17, 2009 | Munster Web Design Thu, 18 Jun 2009 12:04:32 +0000 http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html#comment-75965 [...] Is Ask.com Out of the Search Engine Race?, Marketing Pilgrim [...] [...] Is Ask.com Out of the Search Engine Race?, Marketing Pilgrim [...]

]]> By: Magnet Material http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html/comment-page-1#comment-75926 Magnet Material Thu, 18 Jun 2009 02:41:18 +0000 http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html#comment-75926 What happens if Google ever achieves monopoly status – now that would be interesting. What happens if Google ever achieves monopoly status – now that would be interesting.

]]> By: Robert http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html/comment-page-1#comment-75903 Robert Wed, 17 Jun 2009 22:20:46 +0000 http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html#comment-75903 Ask looks like an A+ search engine with their new upgrade, but unfortunately, they haven't seemed to make any changes to their ranking algorithm since 1999. They put all their eggs in the keyworded domain name basket, which means a lot of off-topic results. Ask looks like an A+ search engine with their new upgrade, but unfortunately, they haven’t seemed to make any changes to their ranking algorithm since 1999. They put all their eggs in the keyworded domain name basket, which means a lot of off-topic results.

]]> By: John http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html/comment-page-1#comment-75894 John Wed, 17 Jun 2009 20:27:09 +0000 http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html#comment-75894 At one point, after they bought search engine Teoma, Ask delivered more relevant results than Google. They could've been a contender. Maybe if they had had Microsoft's advertising budget and actually made some compelling commercials instead of the lame ones they did make. At one point, after they bought search engine Teoma, Ask delivered more relevant results than Google. They could’ve been a contender. Maybe if they had had Microsoft’s advertising budget and actually made some compelling commercials instead of the lame ones they did make.

]]> By: Dean http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html/comment-page-1#comment-75884 Dean Wed, 17 Jun 2009 18:04:03 +0000 http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html#comment-75884 Q: “Is Ask.com Out of the Search Engine Race?” A: "When were they ever in the Search Engine Race?" Search is: 1st tier: Google 2nd tier: Microsoft / Yahoo - and not because they are in the race, but because they have the wherewithal to at least remain relevant 3rd tier: A bunch of "incubators" testing out new features and functionality for Google, Microsoft, and Yahoo to adopt should they look interesting. The only question in my mind is what happens if Google ever achieves monopoly status - now that would be interesting. oh and I can't ignore 'pageoneresults' post: "I surely would not be overlooking Ask.com at this point." "I know they have a thing going with The History Channel as I see the search box appear throughout shows. They are also active in local events such as NASCAR." You're kidding me right? History Channel and NASCAR??? You do understand that "Ask becomes the Official Search Engine of NASCAR..." is marketing speak for Ask pays NASCAR a sh*tload of cash to get their logo shown during the "My Car Only Turns Left 500" It's vanity window dressing and doesn't even begin to nudge the marketshare needle IMHO. Q: “Is Ask.com Out of the Search Engine Race?”
A: “When were they ever in the Search Engine Race?”

Search is:
1st tier: Google
2nd tier: Microsoft / Yahoo – and not because they are in the race, but because they have the wherewithal to at least remain relevant
3rd tier: A bunch of “incubators” testing out new features and functionality for Google, Microsoft, and Yahoo to adopt should they look interesting.

The only question in my mind is what happens if Google ever achieves monopoly status – now that would be interesting.

oh and I can’t ignore ‘pageoneresults’ post:
“I surely would not be overlooking Ask.com at this point.” “I know they have a thing going with The History Channel as I see the search box appear throughout shows. They are also active in local events such as NASCAR.”

You’re kidding me right? History Channel and NASCAR??? You do understand that “Ask becomes the Official Search Engine of NASCAR…” is marketing speak for Ask pays NASCAR a sh*tload of cash to get their logo shown during the “My Car Only Turns Left 500″ It’s vanity window dressing and doesn’t even begin to nudge the marketshare needle IMHO.

]]> By: pageoneresults http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html/comment-page-1#comment-75878 pageoneresults Wed, 17 Jun 2009 17:32:17 +0000 http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html#comment-75878 "But would you include Ask alongside Bing and Yahoo?" No. I'd categorize Ask in the 3rd Tier. Bing and Yahoo! are now jockeying for solid positions in the 2nd Tier, just the two of them. There is no one else on the radar at the moment, not from a search perspective anyway. It's just the 4 of them in this order; 1st Tier: Google, Second Tier: Yahoo!, Bing (or Bing, Yahoo!), 3rd Tier: Ask Have you seen the current buzz amongst industry veterans? Many are promoting Bing heavily. I remember when that happened to Google in 1998. Ask had that opportunity but I think they missed it. They've secured that 3rd Tier position which could be easily surpassed by the right newcomer. That last spot is volatile especially when it represents "only" 3.8 percent of the market. Hey, if you have a website that appeals to the Ask audience, the traffic converts. Ask that @fantomaster character (http://Twuna.com/Fantomask ), he'll tell ya. :) <em>pageoneresults's last blog post..<a href='http://www.seoconsultants.com/twitter/retweet/please/' rel="nofollow">Please Retweet This - Twitter Retweets</a></em> “But would you include Ask alongside Bing and Yahoo?”

No. I’d categorize Ask in the 3rd Tier. Bing and Yahoo! are now jockeying for solid positions in the 2nd Tier, just the two of them. There is no one else on the radar at the moment, not from a search perspective anyway. It’s just the 4 of them in this order; 1st Tier: Google, Second Tier: Yahoo!, Bing (or Bing, Yahoo!), 3rd Tier: Ask

Have you seen the current buzz amongst industry veterans? Many are promoting Bing heavily. I remember when that happened to Google in 1998. Ask had that opportunity but I think they missed it. They’ve secured that 3rd Tier position which could be easily surpassed by the right newcomer. That last spot is volatile especially when it represents “only” 3.8 percent of the market.

Hey, if you have a website that appeals to the Ask audience, the traffic converts. Ask that @fantomaster character (http://Twuna.com/Fantomask ), he’ll tell ya. :)

pageoneresults’s last blog post..Please Retweet This – Twitter Retweets

]]> By: Michael Martinez http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html/comment-page-1#comment-75877 Michael Martinez Wed, 17 Jun 2009 17:01:11 +0000 http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html#comment-75877 Both <a href="http://www.quantcast.com/ask.com" rel="nofollow">Quantcast</a> and <a href="http://siteanalytics.compete.com/ask.com/" rel="nofollow">Compete</a> estimate that Ask has nearly doubled its traffic over the past year, Andy. So the available data suggest that MANY people still care about Ask -- more now than in a long time. Both Quantcast and Compete estimate that Ask has nearly doubled its traffic over the past year, Andy.

So the available data suggest that MANY people still care about Ask — more now than in a long time.

]]> By: Aditya http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html/comment-page-1#comment-75862 Aditya Wed, 17 Jun 2009 15:20:00 +0000 http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html#comment-75862 Were they in the compition at any time? There services were not so good. I think confused.com is better than them. There is a bleak future for ask.com for sure. <em>Aditya's last blog post..<a href='http://www.adityaseo.com/how-to-check-for-no-follow-and-do-follow-blog/' rel="nofollow">How to check for No-Follow and Do-Follow blog</a></em> Were they in the compition at any time?

There services were not so good. I think confused.com is better than them. There is a bleak future for ask.com for sure.

Aditya’s last blog post..How to check for No-Follow and Do-Follow blog

]]> By: Christopher Masiello http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html/comment-page-1#comment-75859 Christopher Masiello Wed, 17 Jun 2009 15:06:11 +0000 http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html#comment-75859 I think that they need to go the Yahoo route. Just leverage the other little pieces that they have picked up along the way to become more of a portal or mini-web operating system. What are they going to do to steal away any market share from Google? Not much. If Yahoo and Microsoft combined barely make a dent what hope do they have? Not much. Too bad, I liked them a few years ago. <em>Christopher Masiello's last blog post..<a href='http://feedproxy.google.com/~r/vitamincm/~3/3mP2oAtE8Ow/' rel="nofollow">Music Services with the Best Third Party Integration</a></em> I think that they need to go the Yahoo route. Just leverage the other little pieces that they have picked up along the way to become more of a portal or mini-web operating system.
What are they going to do to steal away any market share from Google? Not much.
If Yahoo and Microsoft combined barely make a dent what hope do they have? Not much.
Too bad, I liked them a few years ago.

Christopher Masiello’s last blog post..Music Services with the Best Third Party Integration

]]> By: Andy Beal http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html/comment-page-1#comment-75857 Andy Beal Wed, 17 Jun 2009 14:54:04 +0000 http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html#comment-75857 @pageoneresults - but would you include Ask alongside Bing and Yahoo? The latter have a better chance of challenging Google, IMHO. @pageoneresults – but would you include Ask alongside Bing and Yahoo? The latter have a better chance of challenging Google, IMHO.

]]> By: pageoneresults http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html/comment-page-1#comment-75856 pageoneresults Wed, 17 Jun 2009 14:50:43 +0000 http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html#comment-75856 I wouldn't ignore the 2nd and 3rd tier search engines such as Ask.com. The Internet is too BIG for 1 SE or even just 3. Ask have some pretty good gigs going on that appear to keep their heads above water. I know they have a thing going with The History Channel as I see the search box appear throughout shows. They are also active in local events such as NASCAR. Does Google sponsor a race driver? "Ask becomes the Official Search Engine of NASCAR, with category exclusivity and a broad set of promotional rights in order to reach the sport's estimated 75 million loyal fans." http://www.NASCAR.com/2009/news/headlines/cup/01/14/ask.com.partnerships/ Yes, I think about Ask every time I view statistics and see them in the top 10 sources of traffic. Just like I think about Yahoo! and Bing. Let's face it, Google IS Search. They occupy the entire first tier. They have no equal. The spread between Google and then next 3 combined is so great that they appear to be untouchable in the area of search. So, that leaves the 2nd and 3rd tier providers and there are quite a few. I surely would not be overlooking Ask.com at this point. Especially since they still have a 3.8 marketshare according to Hitwise as of 2009 May 30. <em>pageoneresults's last blog post..<a href='http://www.seoconsultants.com/twitter/retweet/please/' rel="nofollow">Please Retweet This - Twitter Retweets</a></em> I wouldn’t ignore the 2nd and 3rd tier search engines such as Ask.com. The Internet is too BIG for 1 SE or even just 3. Ask have some pretty good gigs going on that appear to keep their heads above water. I know they have a thing going with The History Channel as I see the search box appear throughout shows. They are also active in local events such as NASCAR. Does Google sponsor a race driver?

“Ask becomes the Official Search Engine of NASCAR, with category exclusivity and a broad set of promotional rights in order to reach the sport’s estimated 75 million loyal fans.”

http://www.NASCAR.com/2009/news/headlines/cup/01/14/ask.com.partnershi ps/

Yes, I think about Ask every time I view statistics and see them in the top 10 sources of traffic. Just like I think about Yahoo! and Bing. Let’s face it, Google IS Search. They occupy the entire first tier. They have no equal. The spread between Google and then next 3 combined is so great that they appear to be untouchable in the area of search. So, that leaves the 2nd and 3rd tier providers and there are quite a few. I surely would not be overlooking Ask.com at this point. Especially since they still have a 3.8 marketshare according to Hitwise as of 2009 May 30.

pageoneresults’s last blog post..Please Retweet This – Twitter Retweets

]]> By: Al http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html/comment-page-1#comment-75846 Al Wed, 17 Jun 2009 14:22:51 +0000 http://www.marketingpilgrim.com/2009/06/is-ask-com-out-of-the-search-engine-race.html#comment-75846 Always thought Ask was very poor. From day one. Always thought it was the place that newbies using AOL would "discover" and love. ;-) On the topic of search I'd love to know what people think about Symplyfy? (mainly for UK users btw). Symplyfy enables users to conduct searches via nineteen specific preset categories including news, blogs, books, jobs, images, bookmarks, videos, people, reviews, etc. with the same single search query. Results are delivered from different search engines and resource sites. BTW Remember to tab through to find the results for each search engine. Always thought Ask was very poor. From day one. Always thought it was the place that newbies using AOL would “discover” and love. ;-)

On the topic of search I’d love to know what people think about Symplyfy? (mainly for UK users btw).

Symplyfy enables users to conduct searches via nineteen specific preset categories including news, blogs, books, jobs, images, bookmarks, videos, people, reviews, etc. with the same single search query. Results are delivered from different search engines and resource sites. BTW Remember to tab through to find the results for each search engine.

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