Comments on: Major Yellow Page Publisher Files Chap 11

By: Tony Bacon

Tony Bacon — Tue, 02 Jun 2009 21:00:08 +0000

Hail hail the king is dead. God HAVE the king. For twenty years I have looked upon the Yellow Pages with a leary eye. It seemed as though the sales department was nothing more than a boiler room, squeezing as much money out of the hapless new advertisers and taking what they can get from the wary veterans of business battle. I was talking to a guy just last week who was waiting for his YP ad to come out in mid June. He paid for the full year in March. $13,000 gone. He was a nervous wreck because of it. The article informs that a large part of the collapse of print directories is local online advertising and the internet in general. Duh! I would like to invite the YP salesforce to take a look at programoverview.info – LocalAdLink.com and then come on board with me, Tony Bacon at AdzeUp.com. It’s only info. Call me at 916-501-7011 with any questions you might have. Its the hottest thing going and without that guilty aftertaste.

By: Joe Mescher

Joe Mescher — Tue, 02 Jun 2009 17:45:34 +0000

It’s a packed room and the audience is howling, literally pumping their fists in the air.

This was my first “All Hands” meeting as an RHD employee (2007).

The company stock just hit $80.

Although no longer an employee, I have been shocked to watch the downward spiral from $80…to $40…to $0.15, and now this…

Joe Mescher’s last blog post..Bankrupt Brands: Who’s Minding the Store?

By: Barry Byers

Barry Byers — Tue, 02 Jun 2009 14:13:35 +0000

Andy, I think you hit it right on the head with the “Business as usual” comment. I work with National YP publishers on a daily basis and most just don’t get it. In fact, when I asked how YP compared to local search for a couple of measurements at a recent seminar on selling YP, an expert in the field replied, “We don’t track those parameters for local search.”

I couldn’t believe the answer and neither could the audience of about 50 YP salespeople desperately looking for ammunition to address advertiser comparisons of YP to Local Search. Instead, the speaker droned on and on about the value of YPs on it own. Incredible.

Another example. I have a client paying for a National ad on YellowPages.com. The ad appears at the top of the listing online. However, if you search on your Iphone, none of the advertisers paying 100K or more appear!

By: Major Yellow Page Publisher Files Chap 11 | TwURLed News (beta)

Major Yellow Page Publisher Files Chap 11 | TwURLed News (beta) — Tue, 02 Jun 2009 03:44:59 +0000

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By: Major Yellow Page Publisher Files Chap 11 | Google Adsense

Major Yellow Page Publisher Files Chap 11 | Google Adsense — Mon, 01 Jun 2009 16:34:25 +0000

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By: Andrew Shane

Andrew Shane — Mon, 01 Jun 2009 16:13:04 +0000

Frank -

I work at Idearc and wanted to share with you and your readers links to two initiatives that are, well, pretty super:

- The SuperGuarantee program found on www.superpages.com and your local Verizon Yellow Pages

- Our SuperTradeExchange found on www.supertradeexhange.com

The SuperGuarantee program, a national consumer guarantee initiative launched in February is designed to increase spending in local economies by lowering the risk associated with hiring contractors, plumbers, auto body repair shops and thousands of other eligible service provider category-based businesses.

The SuperTradeExchange program, which became available for eligible Idearc Media clients in March, works like a barter system, but instead of trading one-to-one, clients can trade their excess inventory or capacity for SuperBucks which can then be used to purchase products and services from any other member in SuperTradeExchange.

Both programs are doing well as we head down the road of emerging from Chapter 11.

Thanks for the opportunity to post,
Andrew Shane

By: W D

W D — Mon, 01 Jun 2009 15:43:38 +0000

Print Yellow Pages, Unique URLs Make High-Yield Dream Team

http://www.marketingvox.com/print-yellow-pages-unique-urls-make-high-y ield-dream-team-044196/

By: Sign Of The Times - A Yellow Pages Publisher Files For Chapter 11 - Managing The Edge - An Internet Business Podcast

Mon, 01 Jun 2009 15:38:52 +0000

[...] follow us on Twitter More Subscription Options… Hello there! If you are new here, you might want to subscribe in iTunes (link opens iTunes) or to the RSS feed Are you still using Yellow Pages? Well if you’ve listened to our podcast we hope you’ve repurposed your Yellow Pages budget into a content strategy or search engine marketing campaign. Traditional marketing avenues continue to take punishment in ways never seen before. Of course, we all know about newspapers and the trouble they are having. Now, it’s time for another stalwart of traditional small and medium business advertising, the Yellow Pages, to take more of a beating – via MarketingPilgrim [...]