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MySpace Looks to Close Some Space


MySpace logoIn the Google, Facebook and Twitter swirl of news and rumors that we all tend to concentrate there is that other guy, MySpace, that is still lurking about. Unfortunately, as news is coming out that there are layoffs and office closings on the international front, it may be appropriate to say that MySpace is limping about.

MySpace has already trimmed its domestic operations so this move comes as little surprise. TechCrunch UK is reporting this update and has the internal e-mail that was sent to employees regarding the move. (Note to self, nothing – repeat nothing – is private for a company anymore) Here are some highlights.

From: Owen Van Natta
Subject: IMPORTANT: PROPOSED INTERNATIONAL RESTRUCTURE
Importance: High

Everyone,

Last week we made a number of changes to MySpace’s domestic structure in order to create a leaner, more nimble organization. Today, we are announcing the next step in our overall restructuring effort – a proposal to streamline our operations abroad.

Unlike our recent domestic restructuring announcement, what we are announcing today is a formal proposal we intend to implement, rather than an executed plan. As required by laws in countries where we operate, we will not implement the plan until we have consulted with potentially affected employees. As a result, even though the plan we are proposing today would apply to all international divisions of the company, a finalized international restructuring will be put into action over a period of days.

Similar to our domestic restructuring, our international plan is designed to rein in growth in staff and expenses that we cannot sustain. Our proposal would reduce MySpace’s international staff from 450 employees to approximately 150 employees and close at least 4 of our offices outside the United States.

…….. As with the domestic changes we made last week, these proposed international reductions and eliminations will be extremely challenging – professionally and personally. These are difficult decisions and they are essential to our financial well-being and the re-establishment of our overall growth strategy.

……….. The last two weeks have been tough for everyone. The employees who leave us played an important role in the successes of MySpace in these international markets, and I thank them for their hard and dedicated work. The restructuring steps we have taken have laid the groundwork for an exciting new chapter of innovation for MySpace. I look forward to working with you all and speaking with you in the coming days.

Thank you,

Owen

The potential office closings are among Argentina, Brazil, Canada, France, India, Italy, Mexico, Russia, Sweden, and Spain and they will be placed under review. One commenter on the blog has reported that the Moscow office will close as of June 30 but there is no confirmation of that.

So what’s the deal with MySpace? While they appear to be the red-headed stepchild of the social media space they still have a considerable number of users. I personally don’t know any of them but that doesn’t mean anything (other than the fact that I am not a pre-pubescent kid who is a music fan).

How do you use MySpace, if at all? Is it still part of your social media strategy or sphere? Let us know. As always, we can talk all we want but until someone who actually is still active in MySpace chimes in, it’s just talk.

  • Laura A

    Unfortunately, I never really latched onto MySpace. Facebook was just cleaner, less annoying, and more user friendly. There was always a sense of MySpace being a giant cesspool of 15 year olds and creepy 40 somethings looking for 15 year olds. MySpace could never and will never shake that image – there have been far too many horror stories about MySpace stalking, etc.

    The only thing I do use MySpace for is to look up obscure, up and coming bands … that is frankly the only thing MySpace is good for, anymore. I feel sorry for everyone that has or is about to loose their jobs – but hey, looks like Facebook and Twitter may take you!

  • http://matterhornmarketing.com/marketing/ bencurnett

    haven’t been there in a long, long time, but myspace should embrace the market they’ve been assigned by their tribe. After all, you’re not who you say you are- you’re who your customers say you are, correct?

    So they have a choice: myspace can be the social music stop, or the 15 year old kid hangout.

    There are all sorts of problems attached to the latter. If you don’t commit to solving them, they’ll just plague you as a social space (as evidenced).

    Why shouldn’t myspace accept themselves as *the* stop in social spheres for music of all stripes, *the* place to interact w/ musicians, and *the* linkedin for musicians? If they really work to enhance the experience for those users, who says they can’t be that? They’ve only damaged their reputation by fighting the fact that they’ve been given a niche.

    And they’re already at least part of the way there.

    bencurnett’s last blog post..The Symbiosis of Social and Mobile

  • http://www.alanbaxteronline.com Alan

    MySpace was the first social network site I ever used and is now the one I use the least. I guess that pretty much sums it up for me.

    Alan’s last blog post..New short story published at The Oddville Press

  • http://www.elidet.com Elidet

    As Ben Curnett points out, they should really focus on the music market. They have gone too wide in who they are marketing to, adding comedians, tv shows, fashion, etc.

    They have their cash cow right there, but they have spread themselves too thin.

    Elidet’s last blog post..Now is not the time to stop advertising

  • http://tmydesign.com Professional MySpace Design

    I use MySpace on a daily basis, the same as a few other social networking sites. Although, my business is geared towards MySpace design, I have personal accounts that I use to keep in touch with friends and family. Facebook, its largest rival is a monotony of application requests and poking.