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It looks like there may be a new hiring criteria in the future if Steve Rubel’s thoughts expressed at the Mediabistro Circus are on target and there is evidence that they are. Internetnews.com reports that Rubel’s talk to this group centered on how brands are moving away from the company and more toward people who are the face of the company, i.e. social media front facers who speak on behalf their employer.
Branding is about people, not company names, according to Steve Rubel, Edelman Digital director of insights, Web PR veteran, and author of the Micro Persuasion blog
Some of the highlights include
- E-mail losing its effectiveness – Press releases sent by e-mail are just part of the e-mail clutter that exists due to sheer volume received and the other outlets that people have like Twitter, texting, RSS etc., etc. He then asked
Ok class. What’s the most important word in the title of this post? What’s that? I can’t hear you? The word is predicted. We then turn to our training in the world of market research and look at the source, which in this case is the 
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The aliens over at Hulu don’t just want to eat your brains—they also want to take your money, according to a 
There is evidence that small business is starting to see the value of social media for their operations. As it has been with search marketing it is likely that a majority adoption of the practice will take a considerable amount of time but it looks like the movement is underway, to a degree.
It was only a matter of time before the lawyers jump on the Twitter Express. While might suspect that some big Hollywood celeb would be the one concerned with having their image “abducted” on Twitter it instead goes to a veteran Major League Baseball manager, Tony LaRussa of the St. Louis Cardinals.
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While Bing’s busy 
Last week Yahoo 
