Holistic Online Marketing

By Al Scillitani

You can excel in all marketing channels individually, yet never achieve overall optimal marketing health. Right now you are only feeding each marketing channel breads and grains, but they all need their fruits and vegetables too. Take your next online promotion to the next level.

I see a lot of articles on improving paid search, SEO, email, or social media, but not many on how these channels must all work together to improve overall conversions of a promotion. Everyone needs to understand that online promotions should work in sync with each other, not independently. By aligning all your promotional efforts in all channels, you are increasing your chances of marketing success. When I write “all,” I mean all: social media, email, paid search, affiliates, and any other channels you are using. Imagine increasing your conversion rates by .5 percent to two percent, or possibly more, in each marketing channel.

Oh, That’s Right, We Don’t Need SEO Standards

By Marta Turek

What is SEO?

“Suppose it’s got something to do with when doing a search, getting the most and best hits back, i.e. no crap.”

“A practise that improves performance and relevance of result sets for search engines. Never heard of it as a service.”

“No understanding at all…is it something that makes Google work better?”

“My guess is that you pay for a good position on the search engine.”

That is how 4 of 33 respondents in a closed study defined SEO. This very basic study was conducted among tertiary qualified professionals to provide a snapshot of the ‘general public’s ‘ understanding of search engine optimization. All respondents were asked not to perform any research prior to answering the questions.

SEO by You

By Chinmoy Kanjilal

SEO by you.

Readers, SEO has always been a field of tough competition and deep interest amongst the netizen, especially webmasters. Today, I will let you in to my biggest SEO secrets related to Technology blogs. One top secret of SEO is the content. And I always prefer it in a compiled manner, point-wise. So here is Chinmoy’s SEO Guide to success.

  • Choosing a good domain (Applicable if you do not have a domain yet)
  • your domain will reflect your website content and your niche. Keep it relevant.
  • Check over at www.domaintools.com for availability of your desired domain. Also look at the typo-domains. If they are huge in number with good ranks ,opt out. Chose a different domain.

The Small Business PPC Art of War

By Anthony Verre

If You’re Not An 800 lb Gorilla, You’re Guerrilla

It’s no big secret: PPC is competitive. And any advantage you can get is always an edge. The hardest part is finding the edge you can leverage effectively, efficiently, and strike a resonating blow. It sounds like war because it is. Pay-Per-Click generals need to find and exploit the weaknesses of competition.

Small businesses face a number of challenges in the PPC battleground, chief among them being that they have small-ish/smaller budgets than their larger counterparts. Meaning, for highly competitive and general keywords within your vertical, it’s difficult to compete. As such, brute force click-bids are impossible leverage because your competition will effectively price you out. Therefore, small businesses must leverage the one strength that a majority of them possess: small guerrilla marketing.

SEM & Job Recruitment

By Peter Zale

The New Environment

The growth of blogs, Wikis, sites like YouTube, Facebook, LinkedIn, Huddle and others point to the increasing use of the Web as an environment for users to communicate and collaborate with one another in the facilitation of work, play and self-expression. This has caused a profound shift of consumers from diffuse and passive to active community members whose immediate and worldwide communicative ability exerts powerful influence over the perception of brands.

Bartz Rebranding Yahoo (Hopefully without F-bombs)

yahoo-logoSince taking the helm at Yahoo in January, CEO Carol Bartz has consistently emphasized one of Yahoo’s greatest strengths: its brand.

But now they may be changing all that—literally. According to BoomTown, Yahoo is looking to revamp its worldwide fortunes with a major rebranding. But for once the company’s strength might be working against it. Says BoomTown:

Yahoo’s branding campaign will certainly have to be a big deal, given that it is one of the top Internet sites in the world and has massive name recognition.

And Bartz has been vocal about the importance of touting Yahoo as a well-known brand, even as she has said a lot internally and externally that she detests purple.

LinkedIn Names New CEO

linkedin-logoWell, looks like some folks over at LinkedIn are going to be busy updating their profiles. Reid Hoffman’s will now include Founder and CEO of LinkedIn followed by Chairman of the Board of LinkedIn followed by interim CEO of LinkedIn and now landing at Executive Chairman of LinkedIn. Good thing Reid has stuck around to fill in the gaps.

LinkedIn has now announced the move of making president, Jeff Weiner, the new CEO of the company. Weiner came over from Yahoo in January and this move is not raising any eyebrows. Hoffman had stepped into the CEO role for the past 6 months or so after Dan Nye left in December of last year after two years in the post. Now the transition to Weiner looks complete.

cnet reports