Pay for Hulu?
The aliens over at Hulu don’t just want to eat your brains—they also want to take your money, according to a Daily Finance story yesterday. New CEO Jonathan Miller said:
he envisions a future where at least some of the TV shows and movies on Hulu, the premium video site co-owned by News Corp., NBC Universal and Disney, are available only to subscribers.
Miller . . . prefaced his remark by noting that he won’t attend his first Hulu board meeting until Monday, so the scenario he foresees is merely his own speculation. But, he continued, “in my opinion the answer could be yes. I don’t see why over time that shouldn’t happen. I don’t think it’s on the agenda for Monday [but] it seems to me that over time that could be a logical thing.”
So before we all go freaking out, we have to acknowledge that this could just be Miller talking crazytalk.
On the other hand, it sure looks like well-thought out crazytalk. Not-so-incidentally, Miller is in charge of finding new ways to get people to pay for News Corp.’s digital content—including Fox and the WSJ. Rupert Murdoch has been saying the WSJ will ramp up its paid wall again—but is that model going to work for video?
What do you think—will paid subscriptions be the beginning of the end of the would-be YouTube challenger? Or is this the wave of the future? (You know, kinda.)