Comments on: Stronger than Twitter, Faster than Facebook: Product Reviews as a Marketing Tool

By: Jason Levy

Jason Levy — Tue, 07 Jul 2009 18:56:17 +0000

I completely agree. What amazes me is that a significant number of brands don’t allow any feedback (especially negative feedback). I comment about this in a two-part blog post that starts here:
http://adammetz.com/metzmash/loving-your-haters-embracing-negativity-o n-the-social-web-part-one

I’m interested in everyone’s thoughts that touch further on this topic of negative feedback specifically on brand’s own sites.

Also, let me know what you think about the creative uses of negative press/feedback as it is incorporated within social web integration platforms and the offline community.

Jason Levy’s last blog post..Loving Your Haters: Embracing Negativity on The Social Web, Part One [1]

By: Michelle1976

Michelle1976 — Tue, 30 Jun 2009 02:51:19 +0000

Product reviews have been being used as a marketing tool, probably longer than we realize. Many times we see these reviews and we don't think that the very review could have been composed by the company of the product. We take the reviewers word for it...trusting I know. And video reviews even on ad networks like Adwido are still viewed as credible.

By: Elizabeth

Elizabeth — Mon, 29 Jun 2009 18:59:11 +0000

There’s an idea I hadn’t thought of before, not only keeping track of your negative reviews but also your competitors. That really would be an excellent way to keep ahead of your competitors by fixing similar mistakes or preventing them in the first place.

By: jlbraaten

jlbraaten — Mon, 29 Jun 2009 18:00:11 +0000

I've heard all sorts of comments about how ratings and reviews can increase conversion rates by up to 50% on sites. Also, a few negative reviews won't hurt your conversion rates--they actually increase them. I guess folks like to see a little bad mixed in with the good to help them believe the product isn't TOO good to be true. If you have an ecommerce site, ratings and reviews could be the single greatest social media element you could implement to help your business. jlbraaten's last blog post..Choosing Content for a Usable Website

By: Todd Mintz

Todd Mintz — Mon, 29 Jun 2009 16:50:59 +0000

…unless the negative Twitter review goes viral in which case the company needs to go into damage control mode.