Comments on: Should You Fear the FTC’s Sponsored Blogging Crackdown?

By: The Appearance of Conflicts of Interest

The Appearance of Conflicts of Interest — Wed, 01 Jul 2009 10:56:50 +0000

[...] sometimes be suggested when there is no real basis in fact. This is something we will all have to deal with more and more in the coming [...]

By: Online Marketing Updates This Week | MarketingProfessor.com

Online Marketing Updates This Week | MarketingProfessor.com — Fri, 26 Jun 2009 21:06:33 +0000

[...] Should You Fear the FTC’s Sponsored Blogging Crackdown? [...]

By: My Radical Blogs » Majority Of Bloggers Wont Be Affected By FTC

My Radical Blogs » Majority Of Bloggers Wont Be Affected By FTC — Fri, 26 Jun 2009 04:32:12 +0000

[...] Beal at Marketing Pilgrim has a more in depth look at the issue in his article titled – Should You Fear the FTC’s Sponsored Blogging Crackdown? – in simple terms – no unless your a big name in the blogging world since they are the [...]

By: Maybe we should get the FTC to change our diapers as well — Shooting at Bubbles

Maybe we should get the FTC to change our diapers as well — Shooting at Bubbles — Wed, 24 Jun 2009 00:39:46 +0000

[...] not so funny part about all this is the fact that the majority of bloggers seem to be falling over themselves about how even though it’s a bad idea we probably need [...]

By: Does the FTC’s new policy apply to little old me? | MamaBlogga

Does the FTC’s new policy apply to little old me? | MamaBlogga — Tue, 23 Jun 2009 22:30:29 +0000

[...] Beal at Marketing Pilgrim also has some suggestions to avoid the wrath of the Feds, especially if you don’t feel a site-wide disclosure is [...]

By: Michael Martinez

Michael Martinez — Mon, 22 Jun 2009 21:34:33 +0000

The FTC is really concerned about two areas. First, the blanket use of undisclosed compensated consumer endorsements that are intended to influence consumer purchasing decisions; second, the undisclosed compensated endorsements of “experts” endorsements that are intended to influence consumer purchasing decisions.

It should be noted that the Federal Trade Commission says links are not endorsements.

In the eyes of the U.S. Government, it is sufficient to merely state on your Web pages that the links you provide are not endorsements — you don’t have to use any funky code to disclaim them.

By: Ted Murphy

Ted Murphy — Mon, 22 Jun 2009 19:24:54 +0000

IZEA is in favor of stricter FTC disclosure requirements. http://izea.com/izea-favor-stricter-ftc-disclosure-requirements/ Ted Murphy CEO of IZEA Ted Murphy's last blog post..IZEA is in Favor of Stricter FTC Disclosure Requirements

By: Jaan Kanellis

Jaan Kanellis — Mon, 22 Jun 2009 17:50:51 +0000

Completely agree Jeremy. Andy I know you say those "little" bloggers dont have much to worry about, but I disagree. Look at how the government handle the crackdown on shared music files. You heard hundreds of stories of "little" people being prosecuted. You can even look towards the paid links crackdown by Google in which the little guys get hurt the most while bigger corporate entities get notified, slapped on the wrist and then indexed by Google Jaan Kanellis's last blog post..FTC Will Monitor Your Blog Posts For Paid Reviews & Endorsements

By: Jeremy Nicoll

Jeremy Nicoll — Mon, 22 Jun 2009 15:46:50 +0000

This is stupid. Unless the FTC is going to outlaw lying, all these regulations do is give an excuse to also prosecute innocent people. Major news stations do "news" segments on companies that are basically nothing but advertisements disguised as news. This is the best the FTC can do? Crack down on bloggers? It's irritating how governmental programs seem much more eager to take away individual rights by regulating them than they are to take on big companies with the money to fight such things. Jeremy Nicoll's last blog post..The American War Machine