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Social Media Search Gains; Google Loses Some Ground

Seeing the hard numbers of how social media search queries on sites like Facebook has gained in popularity is not a surprise to most. After all, many think that real time search could be the wave of the future and could eventually provide the revenue model that a social medium like Twitter needs to be a real player.

What was a bit of a shock, however, in the comScore numbers reported by Search Engine Watch was the slight step backwards that Google took by recording 2% less search queries in May vs. April of this year.

Taking a look at the big chart full of numbers, at least from a traditional search perspective Google can take some solace in that they were not alone. The slip that occurred was still smaller than their biggest competitors, Microsoft and Yahoo.

comScore Search Queries

So is a 2% decrease in search queries a sign of real trouble for Google? As is always the case you have to be careful as to where you get your data and how much faith you have in it. Recently Nielsen reported that only Microsoft decreased year over year in May in search queries. What the difference in the year over year numbers v. the month to month numbers truly means is anyone’s guess. One thing is for certain though; social media search is getting more traction.

So it’s up to the research consumer again to decide who’s telling the truth or which statistic you want to use as the truth. If there ever was a place where there are no absolutes it’s in the search engine research and analytics game.

Is this finally a chink in the armor of the mighty Google or just a blip in the search/space continuum? Should you start dumping Google shares just yet? What would be the best (or at least the most fun) way to overreact to this information? Chime in please because you may have some other ‘research’ that could set us all straight.


  1. [...] Horror! Google are losing ground to social media? While the numbers are small, they are also an inevitability: “Seeing the hard numbers of how [...]