Comments on: Social Media, Your Brand and Your Employees

By: Jacques Snyman | Business Cards

Jacques Snyman | Business Cards — Sun, 28 Jun 2009 21:17:28 +0000

Targeting social media effectively is definitely key to any serious future web marketing afforts, especially with more and more people scrabbling for a smaller slice of the pie. This is a non-negotiable, and the sooner you get on with it, the better!

By: All employees are marketers in the age of Social Media » Dig for Leadership - Stories that try to make the world a better place.

Fri, 19 Jun 2009 17:34:24 +0000

[...] triggered by uber blogger and PR thought leader Steve Rubel’s talk which have been summarised here and

By: SearchCap: The Day In Search, June 5, 2009 | Munster Web Design

SearchCap: The Day In Search, June 5, 2009 | Munster Web Design — Thu, 18 Jun 2009 11:51:30 +0000

[...] Social Media, Your Brand and Your Employees, Marketing Pilgrim [...]

By: JP

JP — Mon, 15 Jun 2009 03:18:48 +0000

Great piece. thank you. You’re right on the mark from my perspective.

I thought that this piece that I read recently is a perfect complement to yours.

http://globalbestpractice.blogspot.com/2009/05/12-rules-for-bringing-t o-your-business.html

By: Daily Links for Monday, June 8th, 2009

Daily Links for Monday, June 8th, 2009 — Thu, 11 Jun 2009 00:45:36 +0000

[...] Social Media, Your Brand and Your Employees [...]

By: Daily Links for Sunday, June 7th, 2009

Daily Links for Sunday, June 7th, 2009 — Thu, 11 Jun 2009 00:42:18 +0000

[...] Social Media, Your Brand and Your Employees [...]

By: Splendid Blog Round-up 06/06/09 « The Workhouse Diaries

Splendid Blog Round-up 06/06/09 « The Workhouse Diaries — Tue, 09 Jun 2009 08:48:11 +0000

[...] Social media, your brand and your employees: http://www.marketingpilgrim.com/2009/06/social-media-your-brand-and-yo ur-employees.html [...]

By: CustServ: Customer Relations: The New Competitive Edge

CustServ: Customer Relations: The New Competitive Edge — Tue, 09 Jun 2009 03:20:34 +0000

[...] Not your website or any other marketing paraphernalia. Your internal customers is the new brand. Read on… Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

By: Daily Links for Monday, June 8th, 2009 | LaptopHeaven's Blog

Daily Links for Monday, June 8th, 2009 | LaptopHeaven's Blog — Mon, 08 Jun 2009 11:35:11 +0000

[...] Social Media, Your Brand and Your Employees [...]

By: Twitter helped me close a tough real estate deal « Jodyzink’s Weblog

Twitter helped me close a tough real estate deal « Jodyzink’s Weblog — Sun, 07 Jun 2009 18:21:05 +0000

[...] conference June 2-3, 2009 in New York City. My conversation was mentioned in the Internet News and Marketing Pilgrim. According to Mr. Rubel, this isn’t customer service, it’s branding. I believe him. If [...]

By: mark harrison

mark harrison — Sun, 07 Jun 2009 13:50:25 +0000

People will probably not agree but I think social media or rather the 'selling' of social media concepts has plateud. We keep hearing about brand but I'm not sure how people can become more effective than the brand itself? Time to think again... mark harrison's last blog post..Write off debts? Hmm?

By: Daily Links for Sunday, June 7th, 2009 | LaptopHeaven's Blog

Daily Links for Sunday, June 7th, 2009 | LaptopHeaven's Blog — Sun, 07 Jun 2009 13:22:01 +0000

[...] Social Media, Your Brand and Your Employees [...]

By: All employees are marketers in the age of Social Media : HR india

All employees are marketers in the age of Social Media : HR india — Sun, 07 Jun 2009 05:18:51 +0000

[...] triggered by uber blogger and PR thought leader Steve Rubel’s talk which have been summarised here and [...]

By: Greg Bowen

Greg Bowen — Sun, 07 Jun 2009 03:50:13 +0000

This is great.

I have not heard this put so well – yes it is all about people. Look at the success of YouTube memes and the success of crowdsourcing, it is all about individuals. It is more personal, people will always respond to this.

My question is where the rubber meets the road. If someone wants to connect customers to their social media all stars, how is this done? They send them to an employees facebook page? Blogs, I understand, but how many employees keep relevant blogs maintained?

By: Dan Hutson

Dan Hutson — Sat, 06 Jun 2009 19:13:22 +0000

Interesting post. I think it’s less “people are the new brand” and more “individual performance helps shape the brand.” This is particularly true in services and retail–Nordstrom people were absolutely essential to development of the Nordstrom brand. But maybe it’s less so with consumer products–how do I experience the Coca Cola brand through its people?

Where I think the people=new brand issue is most relevant is at the small business level. Small business owners and their employees frequently ARE the brand for their customers. it’s a reminder that much of what is “new” in social media is merely technology enabling a more effective and cost-efficient return to the basic business principles that existed before the domination of huge corporate entities.

Business relationships centered around trust, authority and service … if that’s “people are the new brand,” then bring it on.

Dan Hutson’s last blog post..In Search of Quality, Not Quantity on Twitter

By: links for 2009-06-06 | Tech-monkey.info Blogs

links for 2009-06-06 | Tech-monkey.info Blogs — Sat, 06 Jun 2009 10:43:41 +0000

[...] Social Media, Your Brand and Your Employees “People are the new brand” (tags: Branding personalbranding careers trust blego marketing) Trying Googling The 25th Anniversary of Tetris [Screengrab] [...]

By: Frank Reed

Frank Reed — Fri, 05 Jun 2009 17:03:19 +0000

@John – When a brand lets you down and you have a customer service need what do you want more …. an automated phone tree from the company / brand or a live voice who can at least have a chance at understanding your issue? Most brands get bad raps for shoddy customer service. Speaking only for myself, how i determine a brand’s value relies heavily on the human interaction I have with the orgization. All the rest – packaging, marketing, advertising, PR etc is produced by the brand ‘machine’ so it’s sterile and has to be looked at with some level of caution.

Maybe what is really at issue here is whether a brand needs a high level of customer service (does Chevron, BP really require that?). If the brand is a service provider or there needs to be customer service support, then the people are the brand. People solve problems and build trust. Brands produce image.

just my 2 cents.. thanks for stopping by and keeping things lively!

Frank Reed’s last blog post..Internet Marketing and Merilee Elliott – A Match Made in Dallas

By: Social Media, Your Brand and Your Employees « Unemployment Killer’s Daily Blog

Fri, 05 Jun 2009 16:58:35 +0000

[...] Continued here: Social Media, Your Brand and Your Employees [...]

By: Barry Hurd

Barry Hurd — Fri, 05 Jun 2009 16:44:21 +0000

I have to agree with John Ribbler above, the numbers created by most of these whitepaper scenarios are wonderful diagnosis… but rarely predictive. Edelman tried to the same thing with an Obama Social Media and Politics whitepaper, throwing out some interesting statistics and then saying at the end “because Obama did it and we can write about numbers, Edelman can help you launch your own political campaign….”

Don’t get me wrong, I think Steve is an amazingly bright guy. I think he should have left the fluff off the entire pitch and just left it with the four closing points (which are very on-target.)

FYI: I am a big proponent in personal and company brand, having spent the last few months working on some back-end items for my own personal brand service.

By: John Ribbler

John Ribbler — Fri, 05 Jun 2009 16:33:57 +0000

Coca Cola? Gatorade? Lipton Tea? Nike? Chevron? BP? Cole Hahn? Tommy Hilfiger? How are people the brand? John Ribbler's last blog post..Advice to big companies: Pick the low hanging fruit before you rot