Quick: stock up on nonperishables, call your loved ones home, gather them close. The world is coming to an end. First we told you the Twittersphere just ain’t what it used to be. Now, brace yourself for this one:
Twitter traffic month-on-month is flat—or maybe even declining.
I know. I’m sorry to break it to you this way; it’s such a shock. But I couldn’t prolong the agony. Hey, hey—sit down. Breathe into a paper bag. Put your head between your knees. We’ll make it through somehow.
But let’s face the sad facts: although Twitter is clearly the wave of the future, not everyone is as forward thinking as we are in embracing the latest, greatest way of doing . . . well, everything.
Look at the stats, if you dare: Quantcast, via John Batelle:
Perfect measures or not, one has to assume that they’re indicative of some trend. Is the public’s interest in telling what they’re doing now waning just like Oprah’s and Ashton Kutcher’s? Where will Internet marketers turn now?