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	<title>Comments on: The Small Business PPC Art of War</title>
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	<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html</link>
	<description>Internet Marketing News</description>
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		<title>By: Rochester Local Leads - Market Watch 7/1/09 &#124; Rochester Local Leads</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-77367</link>
		<dc:creator>Rochester Local Leads - Market Watch 7/1/09 &#124; Rochester Local Leads</dc:creator>
		<pubDate>Wed, 01 Jul 2009 12:52:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-77367</guid>
		<description>[...] One site gives advice to SMB’s with their pay per click marketing. Link Here. [...]</description>
		<content:encoded><![CDATA[<p>[...] One site gives advice to SMB’s with their pay per click marketing. Link Here. [...]</p>
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		<title>By: Anthony Verre</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-77324</link>
		<dc:creator>Anthony Verre</dc:creator>
		<pubDate>Wed, 01 Jul 2009 01:53:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-77324</guid>
		<description>Trevor,

I do like SEMRush and use it frequently. But, the data is archived and not refreshed nearly as often as the others listed above. SEMRush is great for lots of comprehensive data, and it is a bit cheaper, but you if  current data on organic and paid search is important for competitive research, and what you need to get the edge, then I would most certainly recommend the others listed above.

Have you used iSpionage? Any thoughts on that tool?

Tony

&lt;em&gt;Anthony Verre&#039;s last blog post..&lt;a href=&#039;http://themilwaukeeseo.com/2009/06/26/the-marketing-pilgrim-post-ppc-art-of-war/&#039; rel=&quot;nofollow&quot;&gt;The Marketing Pilgrim Post: Small Business PPC Art Of War&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Trevor,</p>
<p>I do like SEMRush and use it frequently. But, the data is archived and not refreshed nearly as often as the others listed above. SEMRush is great for lots of comprehensive data, and it is a bit cheaper, but you if  current data on organic and paid search is important for competitive research, and what you need to get the edge, then I would most certainly recommend the others listed above.</p>
<p>Have you used iSpionage? Any thoughts on that tool?</p>
<p>Tony</p>
<p><em>Anthony Verre&#8217;s last blog post..<a href='http://themilwaukeeseo.com/2009/06/26/the-marketing-pilgrim-post-ppc-art-of-war/' rel="nofollow">The Marketing Pilgrim Post: Small Business PPC Art Of War</a></em></p>
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		<title>By: Trevor McGee</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-77265</link>
		<dc:creator>Trevor McGee</dc:creator>
		<pubDate>Tue, 30 Jun 2009 16:08:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-77265</guid>
		<description>I guess that you guys forgot about SEMRush. Pretty good service, all in all. May be really useful, besides it is cheaper than all that i used before and thats important for my little business.</description>
		<content:encoded><![CDATA[<p>I guess that you guys forgot about SEMRush. Pretty good service, all in all. May be really useful, besides it is cheaper than all that i used before and thats important for my little business.</p>
]]></content:encoded>
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		<title>By: Anthony Verre</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-76946</link>
		<dc:creator>Anthony Verre</dc:creator>
		<pubDate>Sat, 27 Jun 2009 17:40:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-76946</guid>
		<description>Sarah:

Glad you liked the article and I really do hope it helps you target your PPC competition better.

Alan:

Outside of the Brand Name targeting tactic, which I&#039;ve seen good results for recently and in the past, a lot of small business owners have a very difficult time grasping the concept of competition outside a particular region or state they have geo-physical market share in.  So, more than anything, I thought this post should really accentuate the importance of finding the &quot;online&quot; competition.  I couldn&#039;t agree with your comment more. Thanks for the read and see you around the inter-tubes.

Jenny:

You&#039;re most welcome.  Glad the post helped, hopefully, sort a few things out for you. Good luck with the site!

&lt;em&gt;Anthony Verre&#039;s last blog post..&lt;a href=&#039;http://themilwaukeeseo.com/2009/06/26/the-marketing-pilgrim-post-ppc-art-of-war/&#039; rel=&quot;nofollow&quot;&gt;The Marketing Pilgrim Post: Small Business PPC Art Of War&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Sarah:</p>
<p>Glad you liked the article and I really do hope it helps you target your PPC competition better.</p>
<p>Alan:</p>
<p>Outside of the Brand Name targeting tactic, which I&#8217;ve seen good results for recently and in the past, a lot of small business owners have a very difficult time grasping the concept of competition outside a particular region or state they have geo-physical market share in.  So, more than anything, I thought this post should really accentuate the importance of finding the &#8220;online&#8221; competition.  I couldn&#8217;t agree with your comment more. Thanks for the read and see you around the inter-tubes.</p>
<p>Jenny:</p>
<p>You&#8217;re most welcome.  Glad the post helped, hopefully, sort a few things out for you. Good luck with the site!</p>
<p><em>Anthony Verre&#8217;s last blog post..<a href='http://themilwaukeeseo.com/2009/06/26/the-marketing-pilgrim-post-ppc-art-of-war/' rel="nofollow">The Marketing Pilgrim Post: Small Business PPC Art Of War</a></em></p>
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		<title>By: First Round of SEM Scholarship Contest Entries Posted - Web 2.0 Promotions</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-76897</link>
		<dc:creator>First Round of SEM Scholarship Contest Entries Posted - Web 2.0 Promotions</dc:creator>
		<pubDate>Sat, 27 Jun 2009 08:46:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-76897</guid>
		<description>[...] The Small Business PPC Art of War [...]</description>
		<content:encoded><![CDATA[<p>[...] The Small Business PPC Art of War [...]</p>
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		<title>By: Daily Digest for June 26th &#124; A Blog by John A. Lee</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-76864</link>
		<dc:creator>Daily Digest for June 26th &#124; A Blog by John A. Lee</dc:creator>
		<pubDate>Sat, 27 Jun 2009 04:24:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-76864</guid>
		<description>[...] The Small Business PPC Art of War &#8212; 1:40pm via [...]</description>
		<content:encoded><![CDATA[<p>[...] The Small Business PPC Art of War &mdash; 1:40pm via [...]</p>
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		<title>By: Jenny Molina</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-76860</link>
		<dc:creator>Jenny Molina</dc:creator>
		<pubDate>Sat, 27 Jun 2009 04:03:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-76860</guid>
		<description>Your article is what I really need.  I have been researching a lot about affiliate marketing and thinking on how my site would benefit from PPC, thanks for the enlightenment.

&lt;em&gt;Jenny Molina&#039;s last blog post..&lt;a href=&#039;http://www.ms-small-businesses.com/smallbusinessresources.html&#039; rel=&quot;nofollow&quot;&gt;Jun 22, Small Business Resources&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Your article is what I really need.  I have been researching a lot about affiliate marketing and thinking on how my site would benefit from PPC, thanks for the enlightenment.</p>
<p><em>Jenny Molina&#8217;s last blog post..<a href='http://www.ms-small-businesses.com/smallbusinessresources.html' rel="nofollow">Jun 22, Small Business Resources</a></em></p>
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		<title>By: Alan Bleiweiss</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-76806</link>
		<dc:creator>Alan Bleiweiss</dc:creator>
		<pubDate>Fri, 26 Jun 2009 23:37:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-76806</guid>
		<description>Anthony - you point to a tactic that most small business owners don&#039;t know they can do - and just as importantly you&#039;re right on target in letting people know they have to see who they&#039;re really competing against.  It&#039;s something I run into all the time in educating my small biz clients.

&lt;em&gt;Alan Bleiweiss&#039;s last blog post..&lt;a href=&#039;http://feedproxy.google.com/~r/SearchMarketingAnswers/~3/ve5-Qeep4Wg/&#039; rel=&quot;nofollow&quot;&gt;My Search Engine Journal Debut&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Anthony &#8211; you point to a tactic that most small business owners don&#8217;t know they can do &#8211; and just as importantly you&#8217;re right on target in letting people know they have to see who they&#8217;re really competing against.  It&#8217;s something I run into all the time in educating my small biz clients.</p>
<p><em>Alan Bleiweiss&#8217;s last blog post..<a href='http://feedproxy.google.com/~r/SearchMarketingAnswers/~3/ve5-Qeep4Wg/' rel="nofollow">My Search Engine Journal Debut</a></em></p>
]]></content:encoded>
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		<title>By: The Marketing Pilgrim Post: Small Business PPC Art Of War &#171; The Milwaukee SEO</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-76725</link>
		<dc:creator>The Marketing Pilgrim Post: Small Business PPC Art Of War &#171; The Milwaukee SEO</dc:creator>
		<pubDate>Fri, 26 Jun 2009 19:50:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-76725</guid>
		<description>[...] The Marketing Pilgrim Post: Small Business PPC Art Of&#160;War 2009 June 26    by themilwaukeeseo   Marketing Pilgrim Post:  Small Business PPC Art of War [...]</description>
		<content:encoded><![CDATA[<p>[...] The Marketing Pilgrim Post: Small Business PPC Art Of&nbsp;War 2009 June 26    by themilwaukeeseo   Marketing Pilgrim Post:  Small Business PPC Art of War [...]</p>
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		<title>By: PPC News Roundup for Friday 6/26/2009 &#124; The Adventures of PPC Hero</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-76710</link>
		<dc:creator>PPC News Roundup for Friday 6/26/2009 &#124; The Adventures of PPC Hero</dc:creator>
		<pubDate>Fri, 26 Jun 2009 17:14:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-76710</guid>
		<description>[...] Managing a small business PPC campaign? This means war. Pay-per-click war, that is, and there’s definitely an art form to defining your competition and what you’re up against. Anthony at Marketing Pilgrim discusses tactics, tools, and tips of small guerilla marketing and how you can prepare yourself for the PPC ba... [...]</description>
		<content:encoded><![CDATA[<p>[...] Managing a small business PPC campaign? This means war. Pay-per-click war, that is, and there’s definitely an art form to defining your competition and what you’re up against. Anthony at Marketing Pilgrim discusses tactics, tools, and tips of small guerilla marketing and how you can prepare yourself for the PPC ba&#8230; [...]</p>
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		<title>By: Julian Barber</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-76670</link>
		<dc:creator>Julian Barber</dc:creator>
		<pubDate>Fri, 26 Jun 2009 12:34:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-76670</guid>
		<description>Thank you for this very interesting article! I found out how Total Gym was hijacking Bowflex traffic using a spy tool.  Talk about Guerilla marketing! I did a little video you might be interested to watch: http://master-marketing-online.com/1/google-cash-detective-free-trial/ 

Have a nice day!

Julian

&lt;em&gt;Julian Barber&#039;s last blog post..&lt;a href=&#039;http://master-marketing-online.com/24/google-cash-detective-top-5-reasons-to-get-it-now/&#039; rel=&quot;nofollow&quot;&gt;Google Cash Detective: Top 5 Reasons To Get It Now!&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Thank you for this very interesting article! I found out how Total Gym was hijacking Bowflex traffic using a spy tool.  Talk about Guerilla marketing! I did a little video you might be interested to watch: <a href="http://master-marketing-online.com/1/google-cash-detective-free-trial/" rel="nofollow">http://master-marketing-online.com/1/google-cash-detective-free-trial/</a> </p>
<p>Have a nice day!</p>
<p>Julian</p>
<p><em>Julian Barber&#8217;s last blog post..<a href='http://master-marketing-online.com/24/google-cash-detective-top-5-reasons-to-get-it-now/' rel="nofollow">Google Cash Detective: Top 5 Reasons To Get It Now!</a></em></p>
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		<title>By: Greater Profits Group &#187; Law Firm Pay Per Click &#8211; Beat Your Competition With Professional Help</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-76665</link>
		<dc:creator>Greater Profits Group &#187; Law Firm Pay Per Click &#8211; Beat Your Competition With Professional Help</dc:creator>
		<pubDate>Fri, 26 Jun 2009 11:43:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-76665</guid>
		<description>[...]  The Small Business PPC Art of War  (marketingpilgrim.com) [...]</description>
		<content:encoded><![CDATA[<p>[...]  The Small Business PPC Art of War  (marketingpilgrim.com) [...]</p>
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		<title>By: The Small &#60;b&#62;Business&#60;/b&#62; PPC Art of War &#183; injury lawyers for personal claims</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-76648</link>
		<dc:creator>The Small &#60;b&#62;Business&#60;/b&#62; PPC Art of War &#183; injury lawyers for personal claims</dc:creator>
		<pubDate>Fri, 26 Jun 2009 07:05:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-76648</guid>
		<description>[...] Source:The Small &lt;b&gt;Business&lt;/b&gt; PPC Art of War [...]</description>
		<content:encoded><![CDATA[<p>[...] Source:The Small &lt;b&gt;Business&lt;/b&gt; PPC Art of War [...]</p>
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		<title>By: Sarah Dineen</title>
		<link>http://www.marketingpilgrim.com/2009/06/the-small-business-ppc-art-of-war.html/comment-page-1#comment-76597</link>
		<dc:creator>Sarah Dineen</dc:creator>
		<pubDate>Thu, 25 Jun 2009 23:12:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=11245#comment-76597</guid>
		<description>Thank-you so much. I this article very helpful.                      castoffs</description>
		<content:encoded><![CDATA[<p>Thank-you so much. I this article very helpful.                      castoffs</p>
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