So let the questioning begin. The first one that comes to mind for me is that if this were any other entity than Twitter would comScore even mention the search vehicle? As Peter Kafka asks as well, would we even report on anything that has such a minuscule number attached to it?
An analyst from Citigroup said
Twitter Becoming Meaningful–Search volume on Twitter in May was 30.1MM, (.001 percent U.S. market share), with 4.2MM searchers, and 39.4MM Result Pages, exceeding the 22.2MM searches conducted on Time Warner Cable.
Meaningful? How about negligible? Once again all the hype sets up the disappointment of that nagging thing called reality. You can spin Twitter and its Twittercentric worldview as hard as you want but all you’ll get is dizzy.
Another popular myth about Twittering is that the fate of the Iranian people hangs on every tweet. Well, according to BusinessWeek it is probably better to file the Twitpact (that’s Twitter impact for the unschooled) under ‘W’ for Way Overplayed. The article says
Iran experts and social networking activists say that while Iranian election protesters have certainly used social media tools, no particular technology has been instrumental to organizers’ ability to get people on the street. Indeed, most of the organizing has occurred through far more mundane means: SMS text messages and word of mouth. Sysomos, a Toronto-based Web analytics company that researches social media, says there are only about 8,600 Twitter users whose profiles indicate they are from Iran.
“I think the idea of a Twitter revolution is very suspect,” says Gaurav Mishra, co-founder of 20:20 WebTech, a company that analyzes the effects of social media. “The amount of people who use these tools in Iran is very small and could not support protests that size.”
So let’s step back and take a breath before we turn the keys to the world over to Biz and the boys. There’s a lot of opportunity but it’s even cooler when it is reality.