Comments on: Twitter Talks the Revenue Talk but Will It Walk the Revenue Walk?

By: Zero Friction Marketing

Zero Friction Marketing — Thu, 09 Jul 2009 09:49:12 +0000

“Cost Per Action” or CPA marketing is one of the simplest methods for beginner Internet marketers to begin making money online and get paid for the "actions" taken by the traffic you steer to advertisers Zero Friction Marketing's last blog post..CPA Marketing Is A Copy And Paste System

By: Aaron

Aaron — Wed, 24 Jun 2009 20:48:54 +0000

It’s no secret that I’m a huge fan of Twitter and its potential. Even without the sale of their previous company, the potential acquisition figures have to be tempting since there is so much hype surrounding Twitter today. Assuming they stick to their guns and ride things out, a pretty significant business model has to develop soon – next 12 months?

There are lot’s of potential methods and they’ll probably test and refine many ideas – monitoring user behavior very closely with each one.

One that seems fairly harmless would be to charge businesses and/or individuals who want to be suggested to new (or existing?) users. Regardless of what some have written, there will always be those that want as many followers as possible and would be willing to pay for that. It doesn’t affect the user experience too much, so why not take their money?

Splashing ads on Twitter.com isn’t totally out of the question. Here, my vote would be for selective ad placement(s) when users are simply viewing the streams of users they follow and a more gratuitous use of highly relevant contextual ads on search results pages. They need to make it easier and more obvious to search too. The same could apply for topic pages, etc.

There is a huge opportunity for CPA, but this is risky. Mining the data transmitted on Twitter could yield some incredibly targeted users but the wrong implementation would come across as stalking and users would disappear in droves. Maybe there’s a way to make it an opt-in where the users are aware and get some benefit (i.e. discounts, etc.) could work.

One thing that often goes unmentioned whether it’s talking about traffic or monetization is the fact that so many people send and receive information from Twitter without ever touching twitter.com. Third party tools like TweetDeck, iPhone apps like Tweetie or Twitterific, SMS messages, etc. have to account for a massive amount of Twitter usage. (Has anyone seen the stats? I’m curious but haven’t seen anything.) Monetizing some or all of the data that’s transferred through the Twitter API has to be a consideration. Even if it’s not a ‘per tweet’ fee, it could be an annual license fee per user? Free versions and premium versions? There are lot’s of options here too.

- Aaron

Aaron’s last blog post..Twitter Marketing Updates for 2009-06-20

By: Another race to the bottom? | AccMan

Another race to the bottom? | AccMan — Wed, 24 Jun 2009 01:05:34 +0000

[...] Twitter Talks the Revenue Talk but Will It Walk the Revenue Walk? (marketingpilgrim.com) [...]

By: cory huff

cory huff — Tue, 23 Jun 2009 17:36:46 +0000

This question has been debated by a lot of people. I don’t know if Twitter can monetize by providing stats. As a marketing director I just use url shorteners like bit.ly that allow for stat tracking, and then Twitter Search allows you to see how well you’re being retweeted.

Personally, I wouldn’t mind seeing the occasional ad show up in my Twitter stream. They can make it a Cost per Action ad, and see if that monetizes. I think they tried that once before, but they have a lot more users now.

What do you guys think? Would mid stream ads kill the user base?

By: write a writing

write a writing — Tue, 23 Jun 2009 09:44:47 +0000

twitter is a revenue stream for small businesses since it provides the opportunity to discover hidden nuggets. As far as the big wigs are considered, the share of twitter in building brand affect would not be revolutionary. write a writing's last blog post..Why did Eric Clapton Write “Tears in Heaven”?

By: Implantingideas

Implantingideas — Tue, 23 Jun 2009 09:10:40 +0000

Web 2 has revolutionised the marketing, we have seen many companies jump on the bandwagon of web 2, but too many are creating the same platform, one platform looks identical to other, if teh trend continues we may soon see social media losing its character for which it was created. Implantingideas's last blog post..Mobile E-mail marketing. The next big thing, have you got on the bandwagon yet?

By: Adam

Adam — Mon, 22 Jun 2009 20:45:49 +0000

The only way the founders of Twitter can make real money is to sell it to Microsoft or Google. I just can’t imagine any type of revenue stream that can rival the $500 million they are being offered.

Adam
http://www.twitterbacklash.com