Comments on: Why Microsoft’s Bing is The Grand Old Duke of York

By: What Do Yahoo-to-Microsoft Defections Mean? | Genuine Forex Trading

What Do Yahoo-to-Microsoft Defections Mean? | Genuine Forex Trading — Thu, 25 Jun 2009 16:10:29 +0000

[...] not about to turn Marketing Pilgrim into a collection of children’s nursery rhymes, but news that three Yahoo (YHOO) employees have defected to [...]

By: Three Blind Mice Run from Yahoo to Microsoft - Web 2.0 Promotions

Three Blind Mice Run from Yahoo to Microsoft - Web 2.0 Promotions — Thu, 25 Jun 2009 05:18:35 +0000

[...] not about to turn Marketing Pilgrim into a collection of children’s nursery rhymes, but news that three Yahoo employees have defected to Microsoft [...]

By: MIchael

MIchael — Mon, 15 Jun 2009 13:23:33 +0000

It will take forever for people to work BIng into their daily routine, if ever.

There is a lot of Microsoft hate to overcome, that is for sure.

By: Daryl Formen

Daryl Formen — Mon, 15 Jun 2009 13:21:46 +0000

it’s not surprising that this site knocks Bing and anything Microsoft.
Look at all the Ads by Google — since this site is making $$$ from Google, it is not impartial in its analyses of non-Google wares.

By: China tours

China tours — Sun, 14 Jun 2009 02:44:54 +0000

I found that some of the visits to my site came from bing.com in the past couple of weeks, but this new-lanched search engine didn’t see much difference from Live as they claimed. If they want to overtake Yahoo, even google, it is a long way to go …

By: Scott Adie

Scott Adie — Fri, 12 Jun 2009 19:20:07 +0000

Is it not a little early in the game to ding a Bing. I remember the early VW’s used to roll-over real easy (I tested this ability myself a couple of times) but after awhile, they finally got it right. The core was always solid but the peripherals needed a little work. So it was then and so it may be once again.

And yes there was criminal intent when I said ‘ding a Bing’. Old surfers will remember Bing surfboards that had a rubber rail around their perimeter so they wouldn’t get edge damage when something hit them on the sides.

By: Michael Martinez

Michael Martinez — Fri, 12 Jun 2009 17:09:15 +0000

Measuring search market share on the basis of number of queries performed is a waste of time. Compete’s analysis is invalid because it’s based on an obsolete concept.

Would you want your SEO customers to gauge your success on the basis of number of page views or on the basis of number of conversions?

What Compete, comScore, Hitwise, and Nielsen all need to do is bring their metrics into the 21st Century and focus on Search Conversions.

A Search Conversion results whenever the search user finds what they are looking for. But Search Conversions can be divided into Internal Search Conversions (where the search tool’s own user-facing data provides the resolution) and External Search Conversions (where the search tool sends the user to another resource).

Search Conversion can be measured for any site that has a Web search tool. Your own site search has to have some ratio of successes to failures that determine your users’ search success.

This is what we need to know when discussing search engine market share: what are their search conversions? How many failures do they have? How many internal conversions do they have? How many external conversions do they have?

All this pageview-based “number of queries performed” measuring is just nonsense without any meaning or relevance to what is happening in search today.

By: Marco

Marco — Fri, 12 Jun 2009 13:58:46 +0000

Interesting theory. It does seem that people love to attack Microsoft, including knocking down their good news.