As TechCrunch reports, “you probably thought it was already out there.” But to-date, YouTube hasn’t allowed any links embedded in its videos other than a.) ads or b.) links to other YouTube videos. If you needed to link to your website, blog, Twitter profile, etc., you had to do it in the right-hand sidebar, where it would be largely ignored.
The move is unique in that this is the first non-advertising off-site links YouTube has allowed. However, the program will only be open to YouTube’s advertisers participating in the CPC Promoted Videos program. TechCrunch says the program is launching today.
What do you think? Will this result in more people leaving YouTube—or more people signing up as Promoted Video advertisers?