Comments on: Smaller Newspapers Have Fared Better Than The Big Boys

By: Search Engine Marketing News - July 13, 2009

Search Engine Marketing News - July 13, 2009 — Mon, 13 Jul 2009 14:59:20 +0000

[...] Smaller Newspapers Have Fared Better Than The Big Boys One major reason for the little guys still holding some ground is the classifieds. [...]

By: Bob Williams

Bob Williams — Fri, 10 Jul 2009 21:13:21 +0000

I'd like to see some numbers on the subscriber base for the smaller papers. The research indicates that the amount classified ads increased in the papers with smaller circulation. Perhaps the reason for this is that they are losing subscribers at a much smaller rate than large media publications. That could be related to demographics. Are small town residents less likely to get their news from the Internet and less likely to use Craigs List for classifieds? Bob Williams's last blog post..4 Steps for Organizational Agility

By: mecoo

mecoo — Thu, 09 Jul 2009 03:20:13 +0000

Looks very interesting. Thanks for sharing..

http://www.mpos.net/s/p4.asp

By: Mitch Lomax

Mitch Lomax — Wed, 08 Jul 2009 21:22:59 +0000

Interesting. I read this study last week, which seems to indicate that TV stations in smaller markets are also doing better on the Web.

http://www.ibsys.com/blog/ib-local-index/

Just less competition in town, I guess.

By: Social Media Commando

Social Media Commando — Wed, 08 Jul 2009 17:36:24 +0000

Read the same report on Newsosaur…

Looks like the papers are still holding double digit profits on smaller revenues. The trend I notice is local and national newspaper media companies trying to edge into the digital space via consulting services offerings.

What makes me curious is how many SMBs are willing to pony up for Web consulting from their local ink and paper ad source. I can see the appeal from larger businesses, since the papers would essentially farm out the work to creative shops around town and keep the excess profit.

In other words, are local newspapers trying to become ‘Ad Dollar Aggregators’?

Social Media Commando’s last blog post..Cool Person You Should Know: Kaylan Brown

By: Minor progress for small papers – Newspapers Are Dying

Minor progress for small papers – Newspapers Are Dying — Wed, 08 Jul 2009 17:26:06 +0000

[...] more a the Marketing Pilgrim. July 8, 2009 – 5:26 pm | By Zain Shauk | Posted in Uncategorized | Comments (0) ← [...]