Comments on: 15 Year Old Gets Morgan Stanley’s Attention

By: Bruno, Best Buy, Tweetfeel, Andersen Analytics y Mattew Robson | Viaje al Centro de las TI

Sun, 19 Jul 2009 22:34:42 +0000

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By: Scott Gould

Scott Gould — Thu, 16 Jul 2009 16:25:41 +0000

Thankfully someone could speak some sense!

Frank I agree – so the guy interviews some friends – so what???!?! I could tell you teens don’t twitter, but my name ain’t flashing all over the internet!

Just another case of “Social media” being manipulated by the rich and influential!!! Gimme a break!

Scott Gould’s last blog post..Digitall, Digicool, Digitool and Diginots

By: Dustin Ma

Dustin Ma — Wed, 15 Jul 2009 18:33:51 +0000

I am 21 years old, a little older but a lot closer to his demographic than most people in SEO/SEM type work. Twitter is booming, more and more people cave everyday to join twitter, more and more competitions/free give aways happen, and IMO Twitter is just gaining force in the younger age groups.

Another aspect that is has brought life to Twitter is mobile phone apps, and accessibility. Almost all of my friends who have smart phones with apps, use Twitter. Granite you can use text message updates with Twitter not as many use it. The better the Twitter apps that come out, it seems the more people get on board.

Lol someone should give me an intern job or compensation for writing social media marketing reports >_<

Dustin Ma’s last blog post..r34lRockNRolla: @MissKRYP2NT but Asian’s buy that… and more power for asian’s = deadlier/crazier/more insane car accidents…

By: Eric Ungs

Eric Ungs — Wed, 15 Jul 2009 03:33:57 +0000

I completely agree with the insights the young teenager has made, but I think they are fairly obvious, whether he is 15 or 45. I think Morgan Stanley's intetntions of this report has been met...its gone viral. Eric Ungs's last blog post..Book Review: Me 2.0 ; Guidline to Personal Branding Success

By: Jaan Kanellis

Jaan Kanellis — Wed, 15 Jul 2009 01:43:41 +0000

Feels like Morgan Stanley conversation bait to me. Jaan Kanellis's last blog post..Hey Dennis Kneale, Bloggers Do Not Equal Anonymity, Duh

By: Corinne

Corinne — Tue, 14 Jul 2009 22:15:00 +0000

Sounds like a real life sequel to the movie “Big”. I guess Morgan Stanley is as desperate as anyone during these tough economic times. But seriously, what are they thinking? Not that the young man doesn’t have some valid points…from his perspective. True market research is founded on more than one person’s opinions. Perhaps this is a demographic that they have been ignoring and that is why they are in such awe over one young man’s comments. I’d say they’re not managing their companies very well.

By: crille

crille — Tue, 14 Jul 2009 21:25:16 +0000

I agree with *many* of his insights, not all. crille's last blog post..Välkommen till Upmedia.se

By: Dean

Dean — Tue, 14 Jul 2009 18:54:41 +0000

Mr. Robson’s full report is here:
http://www.guardian.co.uk/business/2009/jul/13/teenage-media-habits-mo rgan-stanley

The fact that Senior analysts at the investment bank were so impressed by his clear and “thought provoking” piece (much of which is pretty common knowledge I think) is stupifying. Kids don’t read newspapers? Hell, no one reads newspapers anymore. Kid’s like big TVs’? You mean kids don’t like 13 inch B&Ws??? Shocking!

Senior Analysts at Morgan Stanley were wowed by this astute insight???? These people are supposed to be smart right???? Kids like big TVs???? Really????

There’s something disturbingly not right with this but if these are the same guys managing my money I am seriously f’d

By: Elizabeth

Elizabeth — Tue, 14 Jul 2009 18:45:17 +0000

***I agree with *many* of his insights, not all.

By: Elizabeth

Elizabeth — Tue, 14 Jul 2009 18:43:09 +0000

As being a little closer to this intern’s age than many professionals, I would agree with his insights. However, looking from a professional view point, he lacks the proof, research, and credentials to back it up–there’s got to be more than one voice to support these claims. Perhaps if he was doing research polling hundreds of teens or this was based on some other factual based research it would be more acceptable.

By: Terry Howard

Terry Howard — Tue, 14 Jul 2009 18:06:58 +0000

And we care what 15 year old unpaid interns think because….? I’m not surprised that people with no job or income don’t want to pay for things and resent ads. Most kids generation to generation have thought that way. Once they get a job and bills to pay and disposable income, suddenly they give a damn about advertising, paying for services and general common logic. Heck, go back several decades to the 60’s, how many of those youngsters who thought possessions were irrelevant are now investment bankers?

I find this information about consumer concepts, even if on a large cross section of teenagers, irrelevant. I’d find information from people 4-5 years older highly important, but 15 year olds… pointless.

I find the comment about liking large TVs pretty laughable. Because 15 year olds have several grand sitting around to buy one. Hah!

Terry Howard’s last blog post..Formula For Success

By: write a writing

write a writing — Tue, 14 Jul 2009 16:50:26 +0000

more than an insight it is an analysis that plays down right about the teenage market so maybe that got it highlighted. On the other hand ummmm could be a publicity tactic. In this world, you never know lolzz write a writing's last blog post..Learn Business Writing: A Few Commandments

By: Luci

Luci — Tue, 14 Jul 2009 16:33:39 +0000

So who is this mysterious 15-year-old whizz kid? What kind of background does he have? Where’s his research to back up his claims? These are all questions anybody over the age of say, twenty, would have asked of them. And yet Morgan-Stanley are taking unsupported claims as gospel, now? That is not to say that Mr. Robsen’s claims are unfounded. Some of them seem to ring very true, but what shocks me is the lack of supporting evidence or research Morgan-Stanley are producing or researching now, having gone for this report whole-heartedly.

By: jlbraaten

jlbraaten — Tue, 14 Jul 2009 16:23:33 +0000

There seems to be a huge rift between marketers these days. The ones that are Internet savvy and the ones that aren't. We Internet savvy folks parade our ideas and jump up and down to get our voices heard. We rejoice even at the slightest hint of acknowledgement from our offline veterans. In the end, it takes one teenager from England to get in front of a few Marketing execs. His anecdotes carry more weight than the months and years' worth of empirical data that we've been showing them for years. Sniffle. jlbraaten's last blog post..New Website ROI Tips: Online Goal Setting

By: Frank Reed

Frank Reed — Tue, 14 Jul 2009 15:53:47 +0000

@Roy Morejon Thanks for the heads up! Looks like I need to pay more attention myself!;-) Frank Reed's last blog post..Happy 4th of July and THANK YOU!

By: roy morejon

roy morejon — Tue, 14 Jul 2009 15:49:01 +0000

you have a typo in the title roy morejon's last blog post..Social Media Summer School

By: Bruno Ribeiro

Bruno Ribeiro — Tue, 14 Jul 2009 15:07:09 +0000

If the report was written by a Morgan Stanley intern of 28 years old, no one would care and he probably would be fired for not having reliable data to support his claims! As it’s a 15 year old it becomes more credible, because he's an insider, I suppose. His claims do make sense and I don't doubt that they aren't for from portraying a real picture of the relationship between teens and media. I've only one question though: doesn't anyone in Morgan Stanley, and the other companies that were baffled by the memo, remembers what is like being a teenager? Bruno Ribeiro's last blog post..Adolescente Britânico Demonstra a Ignorância e Credulidade das Empresas