But before we strike up the band, comScore notes that the traffic increases aren’t much. In May, Microsoft garnered 8% of total Internet searches. In June, Bing got 8.4%, an increase of 0.4 percentage points. While that represents 5% growth, it’s probably not the kind of growth Microsoft was hoping for.
Of course, it’s early on in the game—with Microsoft still hitting hard on the advertising front, they still stand to grow their share.
And I know what you’re asking: if Bing is gaining, who’s losing? Well, it ain’t Google—they held steady at 65% share. Yahoo, on the other hand, dropped 0.5 percentage points from 20.1% in May to 19.6% in June. That constitutes a 2.5% decrease—and a greater decrease than Bing’s increase. So someone else out there is benefiting at least a little.
What do you think? Will Bing’s early blips launch it into long-term success, or is this just a flash in the pan? Can Yahoo reverse its fortunes, or is this part of a long decline?