Comments on: E-Mail Marketing Still Open to Improvement

By: Promotional Products

Promotional Products — Sat, 25 Jul 2009 08:56:44 +0000

I think the open rates are improving because marketers are coming up with better subject headings to give readers a reason to open the mail. Instead of a standard ad, I’ve seen a lot more creative subject headings that have even gotten me, a chronic deleter, to open some emails.

By: Kruti

Kruti — Thu, 16 Jul 2009 14:17:37 +0000

Ya, its like some emails are too long to be read through completely. Seeing the length of such emails forces me to think 10 times before actually starting to read it! It is very important to convey the purpose of the email in the first few lines itself – a very known fact but as Frank mentioned “still open to improvement”.

By: Jason Peck

Jason Peck — Fri, 10 Jul 2009 16:37:07 +0000

Email still brings great results when the right messages reach people who WANT to be reached at the right time. Maybe this means companies are doing a better job of giving people content they want? Still, I didn't expect numbers to go up though... Jason Peck's last blog post..TruFan - Platform for Local Fan Communities

By: Dimitry

Dimitry — Fri, 10 Jul 2009 09:27:07 +0000

Thank you Frank for information. I completely agree with you. On my mind the most important part of email is the subject, I usually don’t read the body if I don’t like the subject…

– Email Marketing eBook http://emailmarketing.oufel.com/

By: Ronnie Sullivan

Ronnie Sullivan — Fri, 10 Jul 2009 05:48:55 +0000

Yeah i totally agree with you..