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Early Returns for US Search Traffic are In. Bing!




bing-logo1What would be the best way for a research firm to get some notice in a market that has two or three dominant players that most turn to? Well, get the first numbers into the market place around how well Bing has performed for Microsoft. Reuters reports that StatCounter, a Dublin based research firm has done just that.

The company is based in Dublin and has published results that are based on 4 billion pageloads per month monitored through a network of websites. Drumroll please?

Bing, launched on June 3 but available to some users a few days earlier, took 8.23 percent of U.S. Web searches in June, up from 7.81 percent for Microsoft search just prior to its rollout and 7.21 percent in April, said Internet data firm StatCounter.

Google lost share slightly, dipping to 78.48 percent from 78.72 percent before Bing. Yahoo Inc, the perennial No. 2 in the market, rose to 11.04 percent from 10.99 percent.

Cymbal crash! In a nice piece of headline sensationalism, Reuters titled the article “Microsoft’s Bing Search Wins Share from Google”. Good stuff to make you read further but the numbers, at least from StatCounter, don’t really bear out the ‘win’.

In fact, one might say that even though there was an uptick in Microsoft search traffic (as well as a slight one for Yahoo) the change of ½ a percent is negligible at best and could be accounted for in normal error ranges as nothing positive at all. Now factor in the $100 or so million that Microsoft has assigned to the rollout of Bing and the frequency of the ads seen for the new decision engine it may be fair to say these numbers are a huge disappointment rather than any form of hope. If Bing doesn’t get traction early it may just be a true blip and a non-issue for Google moving forward.

StatCounter though, really wants to create some sort of competition here.

“At first sight, a 1 percent increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing but the underlying trend appears positive,” StatCounter Chief Executive Adohan Cullen said in a statement.

Underlying trend? After one month? That’s almost as bad as basing company performance on short term (quarterly) results and we all know where that leads. Look, I think Google could really use a strong competitor. It would help the consumer and it would be likely to make Google even stronger by being pushed a bit. These numbers, however, will not make anyone at Google even hiccup. In fact, the re-branding efforts of Yahoo are likely to cause more consternation for the Google because at least Yahoo is realistic about its search prospects. Oh and by the way, Yahoo is still #2 despite the Bing rollout.

If Bing can overtake Yahoo for 2nd place then that might be news. Nearly one month into this race, though, this kind of result is hard to get excited about and certainly not worthy of the proclamation that Google is losing ground.

  • http://arab-publishers.blogspot.com Arab Publishers

    So the will start killing us by spamming their search engine, Ogh ! I can’t live with that!
    thanks for the post.

    Arab Publishers’s last blog post..من عيوب محرك البحث الجديد بينغ Bing

  • http://workathomefiles.com Aidan James

    If we round those figures off to the nearest 0.5 % the stats read as follows:

    Bing, launched on June 3 but available to some users a few days earlier, took 8 percent of U.S. Web searches in June, up from 8 percent for Microsoft search just prior to its rollout and 7 percent in April, said Internet data firm StatCounter.

    Google lost share slightly, dipping to 78.5 percent from 78.5 percent before Bing. Yahoo Inc, the perennial No. 2 in the market, rose to 11 percent from 11 percent.

    Is someone trying to make mountains out of molehills? Seriously – a 0.5 % fluctuation? What mathematician can say it has a meaning?

    Aidan James’s last blog post..Another Work At Home Idea – Sports Souvenir Business

  • http://www.frankthinking.com Frank Reed

    @Aidan – My point exactly. We need to keep the jury sequestered until the other reporting agencies come out wit their findings later this month. The whole Internet research field has become a bit too ‘sensational’ to me. Stick to the facts, right?

    Frank Reed’s last blog post..Microsoft Should Rename Bing

  • tester001

    I agree that statCounter’s data doesn’t make a lot of sense. I seriously doubt their result. Honestly, I have never heard of them before. comScore is the one most people have trusted.

    read comScore’s in a few days, you will know if google need to be scared.

  • http://www.motoroyunlari.org motor oyunlari

    Microsoft search just prior to its rollout and 7 percent in April, said Internet data firm StatCounter.

  • http://www.jumbocdinvestments.com Bank CD Rates – ChrisCD

    As much as we want a competitor for Google, Bing just isn’t cutting it at the moment. As to the $100MM dollars, they haven’t spent that amount, yet. That is what they are planning on spending. I think MS needs to spend it faster, otherwise, they will just remain a pesky fly on the search front.

  • http://www.investorseurope.com Pierre Boulle

    How can ANY statistician honestly talk about an “underlying trend” after a month?

  • http://www.arabaoyunlarim.com araba oyunları

    Bing determines bandwidth on a point-to-point link by sending ICMP
    ECHO_REQUEST packets and measuring their round trip times for different
    packet sizes on each end of the link.

  • http://www.paulcampagna.com paul campagna

    This article is just to write the name “bing” down to get people to click on it. You can’t count anything less than 1 percent as useful information…. geez.

    I hate the bing commercials. It makes me want to google stuff cause the commercials suck, so I would assume the search engine sucks. (Even though i like the image search continuous scrolling feature)

    BIng commercials? “FAIL”

  • http://www.macoyunlari.com Maç Oyunları

    I agree that StatCounter’s data doesn’t make a lot of sense. I seriously doubt their result.

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  • Margarita Grisales

    …I have seen some weird referrals coming from Bing, especially for single word terms. What’s even weirder, is that when I search for the term ‘wedding’ my site doesn’t even show up in the first 30 results. Could Bing be inflating the search referrals?

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