FeedBurner, an RSS management utility that was purchased by Google a few years ago, has long offered an RSS-to-email service. One of its major drawbacks, however, was that as an RSS publisher you could only set one subject line. So every email from your feed (generated and sent daily) had the same subject line.
The lowly likes of us regular bloggers complaining in the support forums didn’t have much of an effect. The only solution offered until now was logging in every day and manually changing the subject line to match your post—not fun.
But after Darren Rowse’s open letter to FeedBurner two weeks ago on ProBlogger, things are finally changing. Today, the Google AdSense for Feeds blogs announces that “Happiness is more subject in your subject line.” And it’s true!
Now the interface under Publicize > Email Subscriptions > Email Branding offers this “hot tip”:
Note the checkbox at the bottom: if you regularly have more than one post a day, the checkbox opens another menu with even more customization:
This subject line is only used if you have more than one item in your feed that day; otherwise, it reverts to the primary custom subject line.
What do you think? How fast will you be logging in to customize your subject line?