What if you had a pretty good thing going with your company? You had good market share, had decent revenues, and your software company was living high on the hog?
Then, then, Google has the audacity to enter the market and offer a completely free alternative. What would you do? You’d find a way to compete head-to-head and… sue Google, right?
That’s exactly the scenario playing out in France right now, according to TechSpot.
Citing unfair competition, Bottin Cartographies is demanding roughly $700,000 dollars in compensation. The heart of the matter is their web mapping services, which are made freely available to businesses around the world. While Google’s aim is to generate revenue through advertising, as it has always been, Bottin sees it as an attempt to stifle and swallow the market by undercutting any competitors.
Oh, my poor deluded, anti-American, French cousins. What in the world are you thinking? Do you know how many businesses have had to face the prospect of Google entering their market with a free offering? Just because you can’t figure out how to compete with Google, that doesn’t mean you can simply sue them. [Unless of course, that kind of thing is OK in France]
This case goes to court October 16. My advice to Bottin Cartographies is to man-up and grow a pair!