Google AdWords & Ad Planner Get the Mary Kay Treatment

In addition to some minor changes with the blog search interface, Google has been busy updating both the Google Ad Planner and Adwords interfaces.

The AdWords updates are in response to feedback Google has received since it introduced a new look last month. About the only thing that appears to be truly an "update" is a new search feature for finding your keywords.

Searching for keywords
We heard many of you are looking for quick ways to search for keywords, ad text, or campaign names within your account. In previous posts, we talked about how you can use filtering to focus on the data that matters to you.
While text filters allow you to search and act directly on the data you see, they also take a few clicks to set up for the first time. To help you work more quickly, we’ve added a new shortcut that lets you quickly search by text under the ‘Filter and views’ menu on any tab.

The other changes are really just things that Google should have done in the first place. It now loads faster, has less horizontal scrolling, and is now compatible with Safari 4 and Firefox 3.5.

Moving on to Google Ad Planner. The one-year old ad management system gets a complete overhaul–one that will remind you of the new AdWords interface. I guess that was intentional.

I’m not a user of Google Ad Planner, so I can’t tell you if it’s changed for the better, but it sure does look purty! ;-)

  • http://blog.managers.org.uk Adi @ The Management Blog

    I wonder how accurate the data is in the Ad Planner? If it’s good quality then it could be real competition to the likes of Hitwise.

  • http://www.christopher-roberts.co.uk Christopher

    They are much better now, in my oppinion. Thanks :)

  • http://www.planetberries.com Steve Levy

    Google Adwords still has a long ways to go in my opinion. Too much unknown with respect tot he Numbers we are paying for and whether we are getting good targeted Clicks.

    Steve Levy’s last blog post..Happy 4th of July