Okay, Google isn’t going to help your website visitors find their direction in life. But now the fastest-growing maps website is bringing directions to your website visitors—on your site. Google Maps unveils a new directions widget (okay, okay, Google calls them “gadgets.” Whatever.) you can embed on your site to add door-to-door driving directions for your potential customers.
Most of the time, websites rely on a static set of directions and maybe a street-level map graphic to help potential visitors to a brick-and-mortar location. And of course, a lot of locations require multiple sets of directions: “From I-85, coming from Durham,” “From I-85, coming from Greenville,” “From I-40 coming from Raleigh,” “From I-40 coming from Chapel Hill,” “From 147 coming from RTP,” “From 147 coming from downtown Durham.” And if you’re not local, you may have no idea which of those directions you should be taking. The gadget may be able to help visitors find your b&m location, especially if you’re relying on directions like those for now.
With the new directions gadget, you get to select the designated “to” part of the directions. Once you’ve embedded the gadget on your site, your visitors set the “from” and Google provides turn-by-turn directions to your prepopulated physical address:
As with all other Google directions, in many areas there are also walking and public transit directions. The embeddable gadget is available in 23 languages.
What do you think? Will you or your clients find this feature useful? Will it bring in more visitors to brick and mortars?