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Martha Stewart Living for Twitter Not Facebook

Martha StewartIt’s official. Stop the presses. No longer can there be any banter back and forth about the merits of Facebook and Twitter. Your opinions are no longer valid regardless of who you are because Martha Stewart has made up your mind for you. Twitter is the way to go because Facebook is “dippy”. That’s right, dippy. Looks like the folks at Facebook should just fold up their tents and leave the social media camping area because they are not favored by the Queen of All Things Comfortable.

Ok, that was really sarcastic but there may be a little bit of a sting in this proclamation as reported at Mashable. It actually comes on the heels of Bill Gates, the King of All Things in General, stating that he couldn’t tell his real friends from his other ‘friends’ on Facebook. That’s two monsters of the media giving Facebook the thumbs down.

So how did the Facebook crowd react? Brandee Barker, Facebook’s Director of Communications, had this to say on the subject of Martha Stewart and Facebook

“I think Martha has built a tremendous fan base and she obviously knows how to use many different ways to communicate with them … I’m a big fan of Martha Stewart and her brand—and I hope she finds more ways to use Facebook.”

While we can chuckle at the seeming silliness of this whole thing it actually does raise some interesting questions as to what the best applications are regarding a Facebook presence vs. a Twitter presence. Stewart referred to Twitter as the “Wal_Mart of the internet” which I actually don’t get but that’s my issue. Martha simply gets more value from Twitter due to the nature of her goals and objectives

She uses it to get answers to her questions fast, to host giveaways, and even to purposely rattle the cages and to make some buzz, when she asked if Bruno (the movie) was about decorating. Can Facebook really accomplish these things, especially for a celebrity with a massive following?

Not exactly the kind of question that is on par with health care and environmental issues but it is one that social media experts need to consider when putting their social media strategies together.

For the time being though there is no doubt where Martha’s social media affections lie

“I just love it (Twitter) so much more than Facebook … First of all, you don’t have to spend any time on it, and, second of all, you reach a lot more people. And I don’t have to ‘befriend’ and do all that other dippy stuff that they do on Facebook.”

That’s right….dippy.

  • http://www.100-mortgage.com 100% Mortgage

    I like Twitter, I find Facebook quite confusing.

  • http://www.mobilephones.name Mobiles Mike

    I wonder what the next social app will be, wish I could think of it!

    Mobiles Mike’s last blog post..Samsung Blade now in pink at Vodafone

  • http://www.marketingpilgrim.com Andy Beal

    Twitter = Walmart, therefore Facebook is what, Kmart? Either way, Martha has her fingers in both pies. ;-)

  • Jim Meehan

    It sounds like Twitter appeals to Martha because, for her, it is focused more on one-directional communication. Twitter helps her get the things SHE needs without all the hassle of all those friends on Facebook that have their own interesting stories to share. Perhaps a “celebrity with a massive following” is better “served” by a concise information dessimination tool like Twitter than one that enables a slightly richer exchange of ideas and “dippy” content that Facebook users consider bid-directional “interaction.”

    I think Martha’s explanation of how she uses Twitter helps me to better understand the strengths and differences of the two applications. I have been struggling with the idea of what I could do with Twitter that I don’t already do with Facebook. For me the answer is nothing.

  • http://www.brickmarketing.com Nick Stamoulis

    That makes sense because the demographic using Twitter is a little older than Facebook but she shouldn’t disregard Facebook all together. Still lots of people hanging out there.

  • http://www.netstrategies.com Laurie Dunlop

    Very interesting. I recently blogged that I find it challenging to use Facebook for both business and pleasure and hope that someday Facebook will address this challenge. Twitter and Facebook are often spoken together, though they are two very different social media tools. I cannot imagine that the business saavy Martha Stewart will ever choose to leave FB out of her marketing mix as long as it continues to soar in popularity!

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