Martha Stewart Living for Twitter Not Facebook
It’s official. Stop the presses. No longer can there be any banter back and forth about the merits of Facebook and Twitter. Your opinions are no longer valid regardless of who you are because Martha Stewart has made up your mind for you. Twitter is the way to go because Facebook is “dippy”. That’s right, dippy. Looks like the folks at Facebook should just fold up their tents and leave the social media camping area because they are not favored by the Queen of All Things Comfortable.
Ok, that was really sarcastic but there may be a little bit of a sting in this proclamation as reported at Mashable. It actually comes on the heels of Bill Gates, the King of All Things in General, stating that he couldn’t tell his real friends from his other ‘friends’ on Facebook. That’s two monsters of the media giving Facebook the thumbs down.
So how did the Facebook crowd react? Brandee Barker, Facebook’s Director of Communications, had this to say on the subject of Martha Stewart and Facebook
“I think Martha has built a tremendous fan base and she obviously knows how to use many different ways to communicate with them … I’m a big fan of Martha Stewart and her brand—and I hope she finds more ways to use Facebook.”
While we can chuckle at the seeming silliness of this whole thing it actually does raise some interesting questions as to what the best applications are regarding a Facebook presence vs. a Twitter presence. Stewart referred to Twitter as the “Wal_Mart of the internet” which I actually don’t get but that’s my issue. Martha simply gets more value from Twitter due to the nature of her goals and objectives
She uses it to get answers to her questions fast, to host giveaways, and even to purposely rattle the cages and to make some buzz, when she asked if Bruno (the movie) was about decorating. Can Facebook really accomplish these things, especially for a celebrity with a massive following?
Not exactly the kind of question that is on par with health care and environmental issues but it is one that social media experts need to consider when putting their social media strategies together.
For the time being though there is no doubt where Martha’s social media affections lie
“I just love it (Twitter) so much more than Facebook … First of all, you don’t have to spend any time on it, and, second of all, you reach a lot more people. And I don’t have to ‘befriend’ and do all that other dippy stuff that they do on Facebook.”