Remember when Twitter first launched its sidebar ads? Only, Twitter told us all that they weren’t actually ads? Then, guess what, they magically started turning into real ads.
OK, so explain this mysterious “public service tweet” that’s started showing up on Twitter:
Actually, Biz Stone has explained it and he says it’s not an ad, just a way to help users upgrade to a browser that supposedly will ensure a “better Web experience on Twitter.”
<Crosses arms, tilts head>
Really? OK, I’ll buy that these are nothing more than a PSA, but I’ll also give it 6 months before ads start showing up in the exact same place–maybe even linked to the #hashtags you’ve clicked on. Oh wait, you didn’t realize that Twitter made #hashtags clickable, so it could track your interests?
These types of ads work well on many free apps that Twitter users download to their desktops and, just like Google tests new ads placements before deciding if they should be fully released, I believe Twitter is testing the engagement levels of these ads messages.